The Studio Director
All-in-one studio management software for dance, gymnastics, and more
About The Studio Director
The Studio Director is cloud-based management software built for dance studios and gymnastics gyms, also used by cheer, martial arts, music, yoga, and youth sports programs. It covers family and student records, season-based class enrollment with waitlists, automated tuition billing with prorating, a parent portal, email and text communication, and recital planning with costume management. Every plan includes all features, and pricing scales by active student count.
Pros & Cons
Pros
- Dance-specific recital tools: automatic routine ordering to avoid quick changes and costume sizing from pre-loaded vendor size charts
- Every plan includes all features, with pricing tied only to student count
- Handles complex tuition math such as prorating, discounts, and overlapping billing sessions
- Unlimited free phone, chat, and email support, which reviewers on Capterra consistently praise
- Month-to-month plans with no setup fee and a 30-day money-back guarantee
- Monthly discount of $10 to $50 when you use its integrated payment processing
Cons
- Interface looks dated compared with newer studio platforms
- Setting up seasons and varied class formats can be complicated, according to reviewers
- Discount and promo code handling is less flexible than some users want
- Best value depends on switching to its payment processing; Software Only pricing costs noticeably more at small sizes
- Branded mobile app comes through a separate Mobile Inventor integration rather than built in
Key Features
Recital and Event Planning
Organize performances, sell tickets, and charge for recitals. The event timeline orders routines automatically to prevent back-to-back conflicts, using the costume-change time each studio defines.
Costume Management
Assign costumes to classes, record measurements, and auto-size students with pre-loaded size charts for most major costume vendors, then order, label, distribute, and charge for costumes.
Family Accounts and Tuition Billing
Keep family, student, class, and instructor records together. Advanced billing calculates tuition, discounts, registration fees, costume deposits, prorating, and canceled-class credits, and posts recurring charges each billing period.
Flexible Billing Sessions
Run overlapping billing sessions of different lengths, such as charging a Fall season monthly while billing a Summer session in one payment, with automated invoices and statements by email or letter.
Online Enrollment and Parent Portal
A branded customer portal lets parents manage the family account, see schedules, register for classes, request trials or makeup classes, sign waivers, buy inventory, and pay online.
Class Schedules and Waitlists
Build season class schedules with class size limits, handle trials, drop-ins, switches, and makeups, and send automatic notifications when a waitlisted spot opens.
Email and Text Communication
Send texts and emails to classes, class types, seasons, or tagged families, with reusable templates, open tracking, bounce handling, and drip campaigns for prospects, new students, and birthdays.
Integrated Payments
Recurring credit card and ACH payments with cards stored in a PCI-compliant vault, failed-payment notices, Buy Now Pay Later, and Stripe Capital business financing for Stripe merchants.
Attendance, Skills, and Report Cards
Instructors take attendance on mobile, students can self check-in, and skill charts feed student evaluations and report cards. Instructor timesheets track classes taught, including substitutes.
Reporting and Dashboards
Dashboard, detail, and summary reports on accounting, enrollment, attendance, and email activity, plus weekly business insight emails.
Pricing
- $39/mo with Studio Director payment processing
- All features included
- Customer portal for online registration
- No setup fee
- Free support and training
- $79/mo with Studio Director payment processing
- All features included
- Month-to-month plan
- $119/mo with Studio Director payment processing
- All features included
- Month-to-month plan
- $149/mo with Studio Director payment processing
- All features included
- Month-to-month plan
- $199/mo with Studio Director payment processing
- All features included
- Higher tiers: 2001-3000 $249/mo, 3001-4000 $289/mo, 4001-5000 $329/mo
- Call for pricing
- All features included
Best For
Running Recital Season at a Dance Studio
Order recital routines automatically around costume changes, sell tickets, and size, order, and bill costumes for every class from one system.
Automating Family Tuition Billing
Charge recurring tuition to stored cards or ACH, apply discounts, prorate mid-season enrollments, and send statements without manual spreadsheets.
Season Registration with Waitlists
Open online registration through the parent portal, cap class sizes, and notify waitlisted families automatically when spots open.
Parent Communication
Message specific classes or tagged families by email or text, distribute documents, and run drip campaigns for trial students and birthdays.
Gymnastics and Activity Centers
Track student skills with skill charts and report cards, take mobile attendance, and manage instructor timesheets for gyms, cheer, and martial arts programs.
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