bsport
All-in-one management and marketing platform for boutique fitness studios
About bsport
bsport is a studio management platform built for boutique fitness businesses such as Pilates, reformer, yoga, barre, cycling and boxing studios. It combines class scheduling and booking, memberships and payments, a branded member app, staff payroll, and AI-assisted marketing in one system. The company is based in Paris and Barcelona and serves more than 3,000 studios in over 40 countries.
Pros & Cons
Pros
- Built specifically for boutique studios, with reformer-aware features like spot selection, smart waitlists and credit-based reformer passes alongside flat-rate memberships
- Branded member app and built-in email, SMS and push marketing remove the need for separate app and marketing tools
- Spotcapping gives studios control over how many places aggregators like ClassPass can sell
- Automatic instructor substitution and payroll reduce front-desk and manager admin
- Onboarding team migrates active memberships, class packs and member data at no extra charge
- Support is frequently praised, with Capterra rating customer service 4.6 out of 5
Cons
- No public pricing: every plan, including the entry tier, requires a sales quote
- Choose Your Spot and advanced Audience marketing are reserved for the Elevate plan, so reformer spot booking is not available on lower tiers
- No free plan and no standard free trial, only a free initial period built into new contracts
- Some Capterra reviewers report backend slowdowns and unclear billing or cancellation handling
- Smart list segmentation and some terminology have a learning curve
Key Features
Class scheduling and booking
Run group, recurring and 1:1 classes, including complex reformer schedules and multi-studio calendars, with members booking in about three taps on web or in the app.
Choose Your Spot
Members reserve a specific reformer, bike or mat position at booking. Available on the Elevate plan and above.
Smart waitlists and SmartFill
Cancellations are reallocated from the waitlist automatically, and AI-powered invites push members toward quieter classes to raise attendance.
Flexible passes and memberships
Weekly, monthly or annual memberships with limited, unlimited or credit-based passes, plus commitment terms, cancellation policies and access rules set once and enforced automatically.
Branded member app
A white-labeled iOS and Android app with the studio's schedule, bookings, passes, membership management and push notifications. Included from the Engage plan.
Marketing suite and Audience
Email, SMS and push campaigns with an AI-assisted email builder, prebuilt audience segments, automated welcome journeys and one-prompt campaign creation. Advanced Audience targeting is on the Elevate plan.
Bring-a-Friend and referrals
Guest passes and referral links with studio-set rewards to grow the member base.
Aggregator spot capping
Spotcapping limits how many places per session go to marketplace partners such as ClassPass, so studios keep sellable spots for direct bookings.
Team and payroll
Shared instructor schedules, automated payroll and automatic substitute search that keeps going until a class is covered.
Payments, POS and dashboards
Built-in payment processing, front-desk point of sale for retail, and performance dashboards with revenue forecasts, churn scores and AI recommendations.
Pricing
- Unlimited bookings
- Website booking widget
- Online payments
- Marketing suite (excluding advanced Audience features)
- AI-assisted email builder
- Staff management
- Everything in Start
- Third-party tools and integrations
- Zoom integration
- Unlimited on-demand classes
- SMS and push notifications
- Everything in Build
- Branded member app
- Bring-a-Friend
- Fast payouts
- Self check-in
- Everything in Engage
- Intelligent marketing tools (Audience)
- Automated instructor substitution
- Choose Your Spot
- Custom plans for multi-location brands and franchise networks
- Branded member app
- Bring-a-Friend
- Fast payouts
- Self check-in
Best For
Pilates and reformer studios
Sell credit-based reformer packs next to unlimited mat memberships, let members pick their reformer at booking, and keep busy classes full with smart waitlists.
Launching a new studio
Progressive pricing and a free initial contract period lower costs during setup, while pre-sale memberships and referral links build a member base before opening.
Growing retention and intro-offer conversion
Track trial-to-membership conversion, run automated welcome journeys, and target lapsing members flagged by churn scores.
Multi-location and franchise brands
Share membership templates across locations, let one membership work in several studios, and manage everything from a single back office on the Scale plan.
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