QuickBooks
Smart accounting software for small businesses
Founded
1983
Starting Price
$20
Category
Finance & Accounting
Last updated April 20, 2026
About QuickBooks
QuickBooks is Intuit's flagship cloud accounting platform built for freelancers, small businesses, and growing SMBs. It handles invoicing, expense tracking, bank reconciliation, payroll, tax prep, and financial reporting, with integrations to 750+ business apps and AI-assisted transaction categorization.
Pros & Cons
Pros
- Industry-standard platform that virtually every accountant and bookkeeper already knows
- Massive integration ecosystem of 750+ apps covering payments, e-commerce, payroll, and CRM
- Automated bank feeds and ML-based transaction categorization cut manual data entry dramatically
- Robust reporting with 80+ pre-built reports, including cash flow and project profitability
- Clear growth path from freelancer (Solopreneur) up to multi-entity SMB (Advanced)
Key Features
Automated bookkeeping
Connects to bank and credit card accounts to auto-import and categorize transactions using machine learning.
Invoicing & payments
Create, send, and track customizable invoices; accept ACH and card payments directly through QuickBooks Payments.
Expense tracking
Capture receipts via mobile app, auto-match them to transactions, and tag expenses to customers, projects, or classes.
Financial reporting
Generate profit & loss, balance sheet, cash flow, and 80+ other pre-built reports; Advanced tier adds customizable dashboards.
Payroll integration
Optional QuickBooks Payroll add-on handles direct deposit, tax filing, W-2s, and 1099s in-app.
Tax preparation
Categorizes income and expenses for Schedule C and business tax returns; exports directly to TurboTax.
Inventory management
Plus and Advanced plans track quantity on hand, set reorder points, and calculate COGS automatically.
Pricing
Solopreneur
$20/month
- Separate business and personal finances
- Track income and expenses
- Estimate quarterly taxes
- Basic invoicing
- Mobile app
Best For
Freelancer / solo business bookkeeping
Solopreneur plan separates business from personal finances, estimates quarterly taxes, and preps Schedule C.
Small business accounting
Simple Start and Essentials cover invoicing, expense tracking, bank reconciliation, and basic reporting for service businesses.
Product-based business with inventory
Plus tier tracks inventory quantities, reorder points, and COGS for e-commerce and retail operations.
Project-based services firm
Plus tier's project profitability tracking lets agencies and consultancies see margins per client in real time.
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