Buffer
Simple, intuitive social media scheduling for growing brands
Founded
2010
Starting Price
$0
Category
Social Media Management
Last updated February 7, 2026
About Buffer
Buffer is a streamlined social media management tool beloved for its clean, intuitive interface. It helps brands and creators schedule posts, analyze performance, and engage with their audience across major platforms. Known for being beginner-friendly while still offering powerful features, Buffer is particularly popular with small businesses, solopreneurs, and content creators who want effective social media management without the complexity of enterprise tools.
Pros & Cons
Pros
- Exceptionally clean and easy-to-use interface
- Generous free plan for getting started
- Affordable per-channel pricing scales with your needs
- Great for beginners and small teams
- Start Page feature for link-in-bio landing pages
Key Features
Simple Scheduling
Clean, intuitive interface for scheduling posts across Facebook, Instagram, X, LinkedIn, Pinterest, and TikTok.
Analytics Dashboard
Track engagement, reach, and follower growth with easy-to-understand performance reports.
Start Page
Build a simple landing page to consolidate all your links and social profiles in one place.
Engagement Tools
Reply to comments and messages from a shared inbox to manage audience interactions.
AI Assistant
Generate post ideas and captions with AI-powered content suggestions.
Approval Workflows
Multi-tiered review and approval process for teams to maintain brand consistency.
Pricing
Free
$0/forever
- 3 social channels
- 10 scheduled posts per channel
- Basic publishing tools
- Landing page builder
Most Popular
Best For
Solopreneurs & Creators
Simple scheduling and basic analytics without overwhelming features or high costs.
Small Business Marketing
Manage multiple social channels affordably with straightforward publishing tools.
Content Teams
Collaborate on content with approval workflows and shared calendars.
