Metricool
All-in-one social media analytics and scheduling tool
About Metricool
Metricool is a social media management platform that consolidates scheduling, analytics, and advertising management in one dashboard. Supporting Facebook, Instagram, X/Twitter, LinkedIn, TikTok, Pinterest, and more, it helps marketers and agencies plan content, track performance, and optimize their social media strategy with data-driven insights.
Pros & Cons
Pros
- Generous free plan for individuals managing one brand
- Excellent analytics with audience engagement insights and optimal posting times
- Competitive pricing compared to tools like Hootsuite and Buffer
- Unified inbox for managing messages across platforms
- Built-in Google Ads and Facebook Ads tracking
- Clean, intuitive planning interface
Cons
- Occasional scheduling issues reported by users
- Customer support can be slow to respond
- Advanced reporting only on higher-tier plans
- LinkedIn competitor analytics not available
- API limitations with frequent changes
- UI can be confusing for new users
Key Features
Content Scheduling
Plan and auto-publish posts with a visual content calendar and optimal posting time recommendations.
Analytics Dashboard
Track engagement, follower growth, reach, impressions, and click-through rates across all connected platforms.
Multi-Platform Support
Connect Facebook, Instagram, X/Twitter, LinkedIn, TikTok, Pinterest, YouTube, Twitch, and more.
Ads Manager
Monitor Google Ads and Facebook Ads performance with unified ROI tracking and spend analysis.
AI Social Assistant
AI-powered content suggestions and caption ideas to spark creativity.
Unified Inbox
View and respond to messages and comments from all social networks in one place.
Competitor Analysis
Benchmark your performance against competitors on Instagram, X/Twitter, and Facebook.
Customizable Reports
Generate branded PDF reports with key metrics for clients or stakeholders.
Pricing
- 1 brand (1 profile per network)
- Basic scheduling
- Basic analytics
- 50 scheduled posts/month
- Community support
- 5 brands
- Unlimited scheduling
- Advanced analytics
- Competitor analysis
- AI assistant
- PDF reports
- 15 brands
- Everything in Starter
- Ads manager integration
- Team collaboration
- Priority support
- Custom reports
- 50+ brands
- Everything in Advanced
- White-label options
- Personalized onboarding
- Custom integrations
- Dedicated support
Best For
Freelance Social Media Managers
Manage multiple client accounts with scheduling, analytics, and branded reports.
Small Businesses
Plan and publish content across all major social platforms from one dashboard.
Digital Marketing Agencies
Track performance and ROI across social media and paid advertising campaigns.
Content Creators
Optimize posting times and track engagement growth across TikTok, Instagram, and YouTube.
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Later
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Buffer
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Featured In
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Best Free Social Media Management Tools Worth Using in 2026
Best free plan for analytics-minded users — the 50-post monthly limit and included performance data make it the most capable free social media tool for data-driven creators and small businesses