Founded

2010

Starting Price

$199

About Sprout Social

Sprout Social is a comprehensive social media management platform designed for businesses and agencies that need advanced analytics, social listening, and team collaboration features. Supporting all major networks including Facebook, Instagram, X/Twitter, LinkedIn, TikTok, Pinterest, and YouTube, Sprout Social helps teams publish content, engage with audiences, and measure ROI from a unified dashboard.

Pros & Cons

Pros

Best-in-class social listening and sentiment analysis
Unified Smart Inbox consolidates all social interactions
Highly customizable analytics and reporting
Strong team collaboration with approval workflows
Excellent integrations with CRMs like Salesforce and HubSpot

Key Features

Smart Inbox

Unified inbox merging messages, comments, and mentions from all connected social networks in one organized view.

Publishing & Scheduling

Schedule and queue posts across multiple channels and time zones with a visual content calendar and optimal send times.

Social Listening

AI-powered listening to analyze conversations across the social web, track brand mentions, and monitor trends.

Advanced Analytics

Customizable reports and visual dashboards for tracking performance, comparing campaigns, and demonstrating ROI.

Team Collaboration

Approval workflows, task assignments, internal notes, and team performance tracking for coordinated social management.

Influencer Marketing

Discover influencers, manage campaigns, and track affiliate marketing performance (Premium add-on).

Employee Advocacy

Expand reach by empowering employees to share curated content from a branded portal (Premium add-on).

Pricing

Standard

$199/seat/month (annual)

5 social profiles
All-in-one social inbox
Publishing & scheduling
Review management
Reporting & analytics

Best For

Enterprise Marketing Teams

Manage complex social operations with advanced analytics, listening, and multi-team collaboration.

Social Media Agencies

Handle multiple client accounts with white-label reporting, approval workflows, and performance tracking.

Brand Reputation Management

Monitor brand mentions, track sentiment, and respond quickly to customer feedback across all channels.

Customer Care Teams

Provide social customer service from a unified inbox with chatbot automation and CRM integration.

Tags:social-media-management social-listening social-analytics enterprise team-collaboration

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Sprout Social