
The social media management platform trusted by millions
Hootsuite is one of the original and most widely-used social media management platforms. It enables users to schedule posts, manage multiple social accounts, engage with audiences across networks, and analyze performance—all from a single dashboard. Supporting Facebook, Instagram, X/Twitter, LinkedIn, TikTok, Pinterest, YouTube, and more, Hootsuite serves everyone from solopreneurs to enterprise teams.
Schedule and publish posts across all major social networks with unlimited scheduled posts and a visual content calendar.
Generate captions, hashtags, and fresh post ideas instantly using AI-powered content creation tools.
Manage messages from Facebook, Instagram, LinkedIn, X, and WhatsApp in one multi-platform inbox with saved replies and auto-responders.
Track engagement, performance highlights, and benchmark against up to 5 competitors with customizable reports.
AI-powered recommendations for optimal posting times based on when your audience is most active.
Upload and schedule multiple posts at once using CSV files for efficient content planning.
Internal post collaboration, approval workflows, team assignments, and agent collision detection.
Manage multiple client accounts with team collaboration, approval workflows, and branded reporting.
Coordinate large-scale social media operations with social listening, advanced analytics, and dedicated support.
Schedule content across platforms with AI-assisted caption writing and optimal posting time suggestions.
Handle social media inquiries from a unified inbox with saved replies and auto-responders.
Best for enterprise organizations with existing Hootsuite workflows, compliance requirements, and budgets that support per-seat pricing at scale.
Best for large agencies that need deep integrations and scale — the app ecosystem and bulk scheduling are unmatched, but the aging interface, premium pricing, and missing white-label features make it a tough value proposition against newer agency-focused alternatives.
Monitor brand mentions, keywords, and trends across social networks to stay on top of conversations.

Simple, intuitive social media scheduling for growing brands