Founded

2013

Starting Price

Free

About Kit (ConvertKit)

Kit (formerly ConvertKit) is an email marketing platform designed specifically for creators, bloggers, and online entrepreneurs. It combines powerful automation, subscriber tagging, landing pages, and digital product sales in a clean, intuitive interface that helps creators grow and monetize their audience.

Pros & Cons

Pros

User-friendly interface designed specifically for creators
Generous free plan with up to 10,000 subscribers
Powerful automation with visual workflow builder
Flexible tagging and segmentation for targeted campaigns
Built-in digital product sales with low transaction fees

Key Features

Visual Automation Builder

Create automated email sequences with a drag-and-drop visual workflow builder for welcome series, nurture campaigns, and more.

Subscriber Tagging

Flexible tagging system to organize subscribers and send highly targeted, personalized emails to specific segments.

Landing Pages & Forms

Build unlimited landing pages and opt-in forms with customizable templates to grow your email list.

Digital Product Sales

Sell digital products and subscriptions directly through Kit with built-in payment processing.

Email Templates

Professional email templates optimized for deliverability with a simple, clean design aesthetic.

Creator Network

Cross-promote with other creators to grow your audience through recommendations.

Subscriber Scoring

Automatically score subscribers based on engagement to identify your most active fans (Pro).

Pricing

Newsletter (Free)

Free/forever

Up to 10,000 subscribers
Unlimited emails
Unlimited landing pages & forms
1 email sequence
Digital product sales

Best For

Bloggers & Writers

Build and nurture an email list with automated welcome sequences and regular newsletters.

Course Creators

Sell digital courses and memberships with built-in payment processing and automated delivery.

Podcasters & YouTubers

Convert followers into subscribers and monetize your audience with digital products.

Coaches & Consultants

Automate client onboarding and deliver value through targeted email sequences.

Tags:email-marketing newsletter automation creators digital-products

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Featured In

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Best email marketing tool for side hustlers who want to build an audience and sell digital products from a single platform

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Best overall email marketing platform for content creators who want purpose-built tools for growing, engaging, and monetizing their audience without enterprise complexity.

Kit (ConvertKit)