Kit (ConvertKit)
Email marketing platform built for creators
About Kit (ConvertKit)
Kit (formerly ConvertKit) is an email marketing platform designed specifically for creators, bloggers, and online entrepreneurs. It combines powerful automation, subscriber tagging, landing pages, and digital product sales in a clean, intuitive interface that helps creators grow and monetize their audience.
Pros & Cons
Pros
- User-friendly interface designed specifically for creators
- Generous free plan with up to 10,000 subscribers
- Powerful automation with visual workflow builder
- Flexible tagging and segmentation for targeted campaigns
- Built-in digital product sales with low transaction fees
- Free migration service from other email platforms
- Fast and helpful customer support
Cons
- Pricing gets expensive as subscriber list grows
- Limited A/B testing (subject lines only, 2 variations)
- Email template designs are minimalist (good or bad depending on preference)
- Recent price increases on paid plans
- No phone support available
- Advanced features require Pro plan
Key Features
Visual Automation Builder
Create automated email sequences with a drag-and-drop visual workflow builder for welcome series, nurture campaigns, and more.
Subscriber Tagging
Flexible tagging system to organize subscribers and send highly targeted, personalized emails to specific segments.
Landing Pages & Forms
Build unlimited landing pages and opt-in forms with customizable templates to grow your email list.
Digital Product Sales
Sell digital products and subscriptions directly through Kit with built-in payment processing.
Email Templates
Professional email templates optimized for deliverability with a simple, clean design aesthetic.
Creator Network
Cross-promote with other creators to grow your audience through recommendations.
Subscriber Scoring
Automatically score subscribers based on engagement to identify your most active fans (Pro).
Advanced Reporting
Detailed analytics on email performance, subscriber growth, and revenue tracking (Pro).
Pricing
- Up to 10,000 subscribers
- Unlimited emails
- Unlimited landing pages & forms
- 1 email sequence
- Digital product sales
- Community support
- Everything in Free
- Unlimited sequences
- Visual automation builder
- Third-party integrations
- Free migration service
- Live chat support
- Everything in Creator
- Subscriber scoring
- Advanced reporting
- Facebook custom audiences
- Newsletter referral system
- Priority support
Best For
Bloggers & Writers
Build and nurture an email list with automated welcome sequences and regular newsletters.
Course Creators
Sell digital courses and memberships with built-in payment processing and automated delivery.
Podcasters & YouTubers
Convert followers into subscribers and monetize your audience with digital products.
Coaches & Consultants
Automate client onboarding and deliver value through targeted email sequences.
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Featured In
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Best for creators who want to grow an audience, automate their email strategy, and monetize with digital products and paid newsletters — all from one platform that doesn't charge for contacts who aren't reading
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Best free tier for creators who primarily need newsletters — 10,000 subscribers is unmatched, though automation requires upgrading.
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Best for creator-entrepreneurs who sell digital products and need sophisticated automation — the deepest tagging and sequence capabilities for newsletter-driven businesses
Ready to try Kit (ConvertKit)?
Start using Kit (ConvertKit) today and boost your productivity.
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