HubSpot
All-in-one CRM platform for marketing, sales, and service
Founded
2006
Starting Price
Free
Category
Sales & CRM
Last updated February 9, 2026
About HubSpot
HubSpot is a comprehensive CRM platform that unifies marketing, sales, customer service, and content management in one ecosystem. From free CRM tools to enterprise-grade marketing automation, HubSpot helps businesses attract, engage, and delight customers with AI-powered features and seamless integrations.
Pros & Cons
Pros
- Genuinely useful free tier with no expiration
- All-in-one platform eliminates tool sprawl
- Intuitive interface praised by 70%+ of users
- Powerful automation across marketing, sales, and service
- Extensive integration ecosystem (1,500+ apps)
Key Features
Free CRM
Contact management, deal tracking, email tracking, and basic reporting at no cost with no expiration.
Marketing Hub
Email marketing, landing pages, forms, ads management, SEO tools, and marketing automation.
Sales Hub
Pipeline management, email sequences, meeting scheduling, quotes, and sales automation.
Service Hub
Help desk, ticketing, knowledge base, customer feedback, and service automation.
Content Hub
Website builder, blog hosting, smart content, and content management system.
Breeze AI
AI-powered features including email drafting, call summaries, suggested actions, and data enrichment.
Reporting & Analytics
Custom dashboards, attribution reporting, and cross-hub analytics for full-funnel visibility.
Pricing
Free Tools
Free/forever
- Contact management
- Email marketing (2,000 sends/mo)
- Forms & landing pages
- Live chat & chatbots
- Deal tracking
Best For
Growing Startups
Start free and scale with HubSpot as your business grows, using the same platform throughout.
B2B Marketing Teams
Run inbound marketing campaigns, nurture leads, and track ROI with full-funnel attribution.
Sales Teams
Manage pipelines, automate outreach sequences, and close deals faster with AI assistance.
Customer Success
Deliver great support with ticketing, knowledge base, and feedback tools in Service Hub.
