Best CRM for Small Business in 2024
Finding the right CRM can transform how your small business manages customer relationships. We've tested and compared the top CRM platforms to help you make the best choice for your team.
Top Picks at a Glance
HubSpot CRM
Best overall choice for small businesses
Pipedrive
Best for sales-focused teams
Zoho CRM
Best value for money
Full Comparison
HubSpot CRM offers an incredible free tier that's perfect for small businesses just getting started with CRM.
Pros
- Completely free core CRM
- Easy to use
- Excellent integrations
- Great reporting
Cons
- Advanced features require paid plans
- Can get expensive as you scale
Our Verdict: Best overall choice for small businesses
Pipedrive's visual sales pipeline makes it incredibly intuitive for sales teams.
Pros
- Visual pipeline view
- Great mobile app
- Easy setup
- Affordable pricing
Cons
- Limited free plan
- Basic reporting
Our Verdict: Best for sales-focused teams
Zoho CRM offers excellent value with its AI-powered features and affordable pricing.
Pros
- AI assistant (Zia)
- Highly customizable
- Good value
- Part of Zoho ecosystem
Cons
- Steeper learning curve
- UI can feel dated
Our Verdict: Best value for money
Salesforce is the industry leader, best for businesses planning to scale significantly.
Pros
- Most powerful features
- Extensive app ecosystem
- Enterprise-grade
Cons
- Expensive
- Complex setup
- Overkill for small teams
Our Verdict: Best for growing enterprises
Our Conclusion
While all these CRMs offer excellent features, HubSpot CRM stands out as the best choice for most small businesses thanks to its generous free tier and ease of use.