Best CRM for Small Business in 2024
Finding the right CRM can transform how your small business manages customer relationships. We've tested and compared the top CRM platforms to help you make the best choice for your team.
Full Comparison
All-in-one CRM platform for marketing, sales, and service
💰 Free CRM with robust features. Starter from $20/month. Professional from $800/month (Marketing Hub). Enterprise from $3,600/month. Onboarding fees apply for higher tiers.
HubSpot CRM offers an incredible free tier that's perfect for small businesses just getting started with CRM.
Pros
- Completely free core CRM
- Easy to use
- Excellent integrations
- Great reporting
Cons
- Advanced features require paid plans
- Can get expensive as you scale
Our Verdict: Best overall choice for small businesses
The CRM platform that makes selling easy
💰 No free plan. Essential at $14/user/month (annual), Advanced at $29/user/month, Professional at $49/user/month, Power at $64/user/month, Enterprise at $99/user/month. 14-day free trial available.
Pipedrive's visual sales pipeline makes it incredibly intuitive for sales teams.
Pros
- Visual pipeline view
- Great mobile app
- Easy setup
- Affordable pricing
Cons
- Limited free plan
- Basic reporting
Our Verdict: Best for sales-focused teams
Superfast work. Steadfast growth. Bring the very best out of your customer-facing teams.
💰 Free for up to 3 users, paid plans from $14/user/mo
Zoho CRM offers excellent value with its AI-powered features and affordable pricing.
Pros
- AI assistant (Zia)
- Highly customizable
- Good value
- Part of Zoho ecosystem
Cons
- Steeper learning curve
- UI can feel dated
Our Verdict: Best value for money
The world's #1 CRM platform for sales, service, marketing, and more
💰 Starter Suite at $25/user/month. Pro Suite at $100/user/month. Enterprise at $165/user/month. Unlimited at $330/user/month. All billed annually. Custom enterprise pricing available.
Salesforce is the industry leader, best for businesses planning to scale significantly.
Pros
- Most powerful features
- Extensive app ecosystem
- Enterprise-grade
Cons
- Expensive
- Complex setup
- Overkill for small teams
Our Verdict: Best for growing enterprises
Our Conclusion
While all these CRMs offer excellent features, HubSpot CRM stands out as the best choice for most small businesses thanks to its generous free tier and ease of use.