
Enterprise B2B marketing automation platform for sophisticated multi-channel campaign orchestration
Oracle Eloqua is a best-in-class B2B marketing automation platform within the Oracle CX Marketing portfolio. It enables mid-market and enterprise organizations to design, execute, and measure sophisticated multi-step campaigns across email, web, mobile, SMS, display, video, and social channels. With its visual campaign canvas, advanced lead and account scoring, deep CRM integrations (Salesforce, Microsoft Dynamics, Oracle Sales), and a marketplace of nearly 400 third-party integrations, Eloqua helps marketing teams orchestrate complex buyer journeys, align with sales, and drive measurable pipeline growth.
Drag-and-drop graphical campaign builder for designing multistep, multichannel, trigger-based lead flows with an intuitive visual interface
Autonomous lead scoring models using both digital and offline activity, with account-level scoring for ABM strategies
Enterprise-grade email marketing with native SMS messaging, dynamic content personalization, and A/B testing capabilities
Combine behavioral, firmographic, and third-party data to build highly targeted audience segments with precision filtering
Native two-way integrations with Salesforce, Microsoft Dynamics CRM, and Oracle Sales with trigger-based lead routing
Create responsive landing pages and progressive profiling forms to capture and qualify leads throughout the buyer journey
ABM capabilities with real-time account insights, account-level engagement tracking, and coordinated sales-marketing alignment
Orchestrate complex, multi-touch lead nurturing programs that guide prospects through lengthy B2B buying cycles with personalized content at each stage
Run coordinated ABM campaigns targeting high-value accounts with personalized messaging, account-level scoring, and sales-marketing alignment
Design and execute sophisticated campaigns spanning email, SMS, web, display ads, and social media from a single visual canvas
Automatically route qualified leads to sales based on scoring criteria, with full visibility into prospect engagement for sales enablement
Start using Oracle Eloqua today and boost your productivity.
Visit WebsiteComprehensive campaign analytics, revenue attribution, and closed-loop reporting to measure marketing impact on pipeline
Nearly 400 third-party integrations and extensions available through Oracle's partner ecosystem marketplace

The #1 chat marketing platform for Instagram, Messenger, WhatsApp & SMS