Mindbody
Business management software for fitness, wellness, and beauty businesses
About Mindbody
Mindbody is an all-in-one platform for fitness studios, gyms, spas, and salons that handles class and appointment scheduling, memberships, payments, marketing, and reporting. Pilates and reformer studios use its Pick-a-Spot feature so clients can reserve a specific reformer, and every plan lists the business on the Mindbody consumer app, which Mindbody says reaches over 3 million monthly shoppers. Mindbody is part of Playlist, the parent company that also owns ClassPass and Booker.
Pros & Cons
Pros
- The Mindbody consumer app sends new clients to listed studios, which few smaller competitors offer
- Pick-a-Spot lets reformer studios sell specific machines, so clients can book the reformer they want
- Covers scheduling, memberships, POS, payments, marketing, and reporting in one system, with unlimited staff logins
- Scales to multi-location and franchise businesses with cross-location reporting
- Large integration ecosystem and a public developer API
Cons
- Exact plan prices aren't published; the pricing page lists only a starting price of $79–$99/month per location
- Spot booking needs Accelerate or higher, and the branded app is an extra add-on
- Reviewers report glitches, slowdowns, and a dated interface in parts of the staff software
- Reviewers report contracts that are hard to cancel and support that routes through AI first
- Some boutique studio owners feel marketplace and ClassPass discounting undercuts their pricing
Key Features
Class and appointment scheduling
Manage group classes, private sessions, and appointments with online booking, waitlists, and staff schedules across one or many locations.
Pick-a-Spot and resource management
Clients choose a specific spot, such as a reformer or bike, when booking a class, and staff can reserve rooms and equipment. Included on the Accelerate and Ultimate plans.
Memberships, packages, and intro offers
Sell recurring memberships, class packs, and introductory offers, with promo codes for limited-time discounts on Accelerate and higher.
Mindbody consumer marketplace
Every plan lists the business on the Mindbody app, which Mindbody says reaches over 3 million monthly shoppers looking for fitness and wellness classes.
Branded mobile app
A custom-branded iOS and Android app where clients book, buy, and manage their accounts. Sold as an add-on on Accelerate and Ultimate.
Point of sale and online payments
Integrated payment processing for in-studio and online sales, plus retail inventory management.
Branded website widgets and websites
Embed mobile-friendly class schedules and appointment booking on an existing site, or get a business website with booking built in.
Email and SMS marketing automation
Automated email and text campaigns triggered by client actions, plus list-growth tools. Included on the Ultimate plan.
AI front desk (Messenger[ai])
A 24/7 AI assistant that answers client questions, responds to missed calls, and books clients. Add-on on Accelerate, included on Ultimate.
Reporting and lead management
Dashboards for sales, visits, memberships, and retention, plus a sales pipeline to capture and convert leads on the Ultimate plan.
Pricing
- Price is per location; exact quote from sales
- Business management tools with unlimited users
- Integrated point of sale and online payments
- Branded website booking widgets and a business website
- Listing on the Mindbody consumer app
- Basic reporting
- Everything in Starter
- Client Pick-a-Spot (choose a reformer or spot)
- Room and resource management
- Promo codes for limited-time discounts
- Advanced analytics and reporting
- AI Concierge and branded app available as add-ons
- Everything in Accelerate
- Automated email and SMS marketing campaigns
- 24/7 AI front desk included
- Lead management and sales pipeline
- Client, growth, and retention analytics
- Branded app available as an add-on
Best For
Pilates and reformer studios
Let clients pick a specific reformer with Pick-a-Spot, sell intro offers and class packs, and run waitlists for popular time slots.
Yoga and boutique fitness studios
Manage class schedules, memberships, and instructor payroll while getting discovered by new clients on the Mindbody app.
Multi-location and franchise brands
Run several locations from one platform with consolidated reporting, a branded app, and centralized marketing.
Spas, salons, and wellness practices
Book appointments by staff and resource, take payments, and send automated reminders and rebooking campaigns.
Similar Tools
eFit Financial
The only gym management software you'll ever need
DojoTrack
AI-powered martial arts studio management software
Join It
Membership management software for clubs, associations, nonprofits, and communities
Learnyst
Secure online course platform to create, market, and sell courses, tests, and live classes
Amilia SmartRec
Recreation and member management software that unifies registrations, memberships, payments, and reporting
YOGO
Member management and booking system for fitness, yoga, pilates, sauna and boutique studios