Mariana Tek
Boutique fitness software for a branded, premium studio experience
About Mariana Tek
Mariana Tek is a studio management and booking platform for boutique fitness brands such as Pilates, Lagree, barre, yoga, and indoor cycling studios. It combines class and resource scheduling with pick-a-spot booking on custom floor plans, memberships and intro offers, a custom-branded client app, CRM and marketing automation, and multi-location reporting. It is part of Xplor and sells to everything from single studios to national franchises.
Pros & Cons
Pros
- Pick-a-spot booking with custom floor plans suits reformer, Lagree, and Megaformer studios where clients want a specific machine
- Fully white-labeled client app that carries the studio's brand rather than a marketplace brand
- Strong intro offer, membership, and class pack setup with conversion tracking
- Built-in CRM, SMS, and email automation reduce the need for separate marketing tools
- Scales from one studio to multi-location franchises with HQ controls and roll-up reporting
- Payment processing at Stripe's standard flat rate with no markup, per the vendor
Cons
- No public pricing; every plan requires a demo and quote, and reviewers call it pricey for smaller studios
- Onboarding typically takes five to eight weeks
- Marketing automation and gamification sit in higher packages, not the base Core plan
- Some reviewers report slow load or sync times between the app and desktop, and mixed support experiences
- No free trial or free version
Key Features
Pick-a-spot booking with custom floor plans
Build room layouts for reformers, Megaformers, bikes, or mats so clients choose their exact machine or spot when they book.
Capacity-based resource scheduling
Schedule classes across instructors, rooms, and equipment (reformers, towers, chairs) with capacity rules, plus privates, duets, and small-group sessions.
Smart waitlists and policy fees
Waitlists fill open spots automatically, and late-cancellation and no-show fees are charged automatically.
Intro offers, packs, and memberships
Sell intro offers, class packs, and recurring memberships with contracts, renewals, and freezes, and track intro-to-membership conversion.
Custom-branded iOS and Android apps
A client app with the studio's own logo and branding for booking, payments, waivers, and add-on purchases such as socks or towels.
Kiosk check-in, waivers, and forms
Clients check themselves in and sign digital waivers and forms in a few taps at the studio.
CRM and marketing automation (Xplor Growth)
Segment clients by behavior and trigger automated email, SMS, and push journeys, with two-way texting, landing pages, and lead capture.
Gamification and engagement
Studio-wide challenges, milestones, streaks, goals, and leaderboards that celebrate client achievements.
Multi-location and franchise management
Run every location from one login with HQ-level control over policies, products, and pricing, and roll-up reporting across the network.
Insights and reporting
Dashboards for attendance, revenue, utilization, retention, and class, instructor, and time-slot performance.
Pricing
- Full Mariana Tek platform for single locations
- Custom-branded iOS and Android apps
- Biz App for staff
- Kiosk check-in
- Waivers and forms
- Unlimited classes and instructors
- Everything in Core
- Marketing automation through email and SMS
- Two-way texting with customers
- Landing pages and standard forms
- Xplor Growth marketing suite
- Everything in Core + Growth
- Gamification features
- Feedback suite
- Custom marketing plan
- Highest support level
Best For
Reformer Pilates studios
Clients pick their favorite reformer when booking, and staff schedule capacity across reformers, towers, and chairs with automatic waitlists.
Indoor cycling and Lagree studios
Custom floor plans map bikes or Megaformers so riders reserve a spot, and no-show fees protect high-demand classes.
New boutique studio launches
Intro offers, waivers, and a branded app let newcomers buy a first class and book in a few clicks from day one.
Multi-location fitness franchises
HQ standardizes pricing and campaigns while each location tailors schedules, with network-wide revenue and utilization reports.
Retention and private-session growth
Automated journeys, challenges, and recurring private bookings turn intro clients into long-term members.
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