WhatConverts
Lead tracking and marketing attribution software that ties every call, form, and chat to its marketing source
About WhatConverts
WhatConverts is a comprehensive lead tracking and marketing attribution platform that helps businesses and agencies track phone calls, web forms, chats, and eCommerce conversions back to their exact marketing source. With AI-powered lead qualification, value-based reporting, and detailed campaign attribution, WhatConverts enables marketers to prove ROI and optimize spend based on real revenue data.
Pros & Cons
Pros
- Comprehensive lead tracking across calls, forms, chats, and eCommerce in one platform
- AI-powered lead qualification and intent detection saves time on manual review
- Value-based reporting connects marketing spend directly to revenue
- Excellent customer support with fast response times
- Easy setup and implementation with minimal technical knowledge required
- 91% of G2 reviewers gave 5 out of 5 stars
Cons
- Usage-based pricing on top of plan fees can add up for high-volume businesses
- Some users report missing features like bulk lead deletion
- Learning curve for advanced reporting and configuration
- Occasional bugs reported, though support resolves them quickly
Key Features
Call Tracking
Dynamic number insertion (DNI) assigns unique tracking numbers to campaigns, keywords, and landing pages with call recording and transcription
Form Tracking
Instant web form tracking captures form submissions and ties them to the marketing source without modifying existing forms
Chat Tracking
Attributes live chat leads to specific campaigns and keywords for full-funnel visibility
AI Lead Qualification
Uses AI to detect buyer intent, summarize leads, and automatically identify qualified opportunities
Value-Based Reporting
Ties quote and sale values to leads so you can report on revenue generated per campaign, not just lead count
Multi-Touch Attribution
Tracks the full customer journey across multiple touchpoints to understand which channels drive conversions
Lead Manager
Central dashboard to sort, filter, qualify, and manage all leads across every tracking channel
Marketing Source Attribution
Attributes every lead to its exact campaign, ad group, keyword, and landing page across Google Ads, Facebook, SEO, and more
PCI Redaction
Automatically masks sensitive financial data in call recordings for compliance
Pricing
- Call tracking with DNI
- Call recording & transcription
- Basic reporting
- 10 users
- 10 phone numbers
- $30 included usage
- Everything in Call Tracking
- Form tracking
- Chat tracking
- eCommerce tracking
- 30 users
- 30 phone numbers
- $30 included usage
- Everything in Plus
- Call Flows
- Custom reporting
- API access
- Unlimited users
- Unlimited phone numbers
- $30 included usage
- Everything in Pro
- Lead Intelligence AI
- Full Customer Journey tracking
- Multi-click attribution
- Advanced analytics
- $30 included usage
Best For
Marketing Agency Reporting
Agencies use WhatConverts to prove ROI to clients by showing exactly which campaigns generate calls, forms, and revenue
PPC Campaign Optimization
Track which Google Ads keywords and landing pages drive qualified leads and actual sales, not just clicks
Multi-Channel Attribution
Businesses with SEO, PPC, social, and offline campaigns can see which channels deliver the highest-value leads
Lead Qualification at Scale
High-volume businesses use AI-powered scoring to automatically separate qualified leads from spam and tire-kickers
Call Center Performance
Monitor call quality, track conversions from phone calls, and use recordings for sales team training
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Featured In
7 Best Lead Tracking & Marketing Attribution Tools for Agencies (2026)
Best overall for agencies that need comprehensive lead tracking across calls, forms, and chats with AI qualification and revenue attribution — the most complete lead-to-revenue platform at an agency-friendly price.
6 Tools That Fix the 'We Have No Idea Where Our Leads Are Coming From' Problem (2026)
Best for agencies and multi-client businesses — WhatConverts combines call, form, and chat tracking with lead qualification and value-based reporting specifically designed to prove marketing ROI to clients.
WhatConverts vs HubSpot: Which Is Better for Lead Tracking in 2026?
Best for agencies and call-heavy service businesses that need bulletproof lead attribution — not a HubSpot replacement, but often a better companion than a competitor.
Best Marketing Attribution Tools for Local Service Businesses (2026)
The best overall choice for local service businesses — purpose-built around call-heavy funnels and revenue-based attribution.
Best Lead Tracking and Call Attribution Tools for PPC Agencies (2026)
The best overall pick for PPC agencies in 2026 — unmatched breadth of lead tracking plus true revenue attribution makes it the one tool that justifies itself in client retention alone.