Mediahawk
Call tracking and marketing attribution platform for data-driven businesses
About Mediahawk
Mediahawk is a UK-based call tracking and marketing analytics platform that helps businesses attribute phone calls, form fills, and other conversions to specific marketing campaigns and channels. Founded in 2002, it combines dynamic number insertion, AI-powered speech analytics, and multi-touch attribution to give marketers a complete picture of which efforts drive real results.
Pros & Cons
Pros
- Pioneering UK call tracking provider with over 20 years of experience since 2002
- AI-powered speech analytics provides deep conversation insights beyond basic call tracking
- Comprehensive multi-channel attribution covering calls, forms, chats, and web conversions
- Strong integrations with Google Analytics, Google Ads, Looker Studio, and Power BI
- Full user journey visibility showing every touchpoint before a conversion
- International number coverage across 100+ countries
Cons
- Custom pricing with no published plans makes cost comparison difficult
- Per-minute call charges can add up for high-volume call centers
- Feature set may be excessive for small businesses with simple tracking needs
- Primarily UK-focused with headquarters in Milton Keynes, may have less support presence globally
- Higher price point compared to some competitors in the call tracking space
Key Features
Dynamic Call Tracking
Assigns unique phone numbers to marketing sources, tracking inbound calls from online and offline campaigns to pinpoint which channels generate leads.
AI Speech Analytics
Transcribes and analyzes every call using AI to identify keywords, caller intent, call outcomes, and customer sentiment at both individual and aggregate levels.
Marketing Attribution
Multi-touch attribution modeling that connects calls and conversions back to specific campaigns, channels, and keywords for accurate ROI measurement.
Form & Conversion Tracking
Tracks all website call-to-actions including form fills, live chats, click-to-callback requests, and email link clicks alongside call data.
PPC Call Tracking
Integrates with Google Ads and Microsoft Ads to track which paid search keywords and ads generate phone call conversions.
Full User Journey Tracking
Captures the complete visitor journey including pages visited, previous visits, and the marketing touchpoints that led to a call or conversion.
Analytics Integrations
Pushes call data to Google Analytics, Google Ads, Looker Studio, Adobe Analytics, and Microsoft Power BI for unified reporting.
International Number Coverage
Provides call tracking numbers across 100+ countries with local, national, and toll-free options.
Pricing
- Monthly subscription fee
- Static and dynamic tracking numbers
- Per-minute call charges
- Speech analytics add-on available
- 10% discount on annual contracts
Best For
Multi-Channel Marketing Attribution
Marketing teams needing to understand which campaigns across paid search, organic, social, and offline channels are actually driving phone calls and conversions.
PPC Campaign Optimization
PPC managers wanting to track which keywords and ads generate phone call leads, feeding conversion data back into Google Ads for smarter bidding.
Call Center Quality Monitoring
Sales and support teams using speech analytics to evaluate call quality, identify customer pain points, and improve agent performance.
Healthcare & Professional Services Lead Tracking
Industries where phone calls are the primary conversion action and need precise attribution to justify marketing spend.
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