
Call tracking and marketing attribution platform for data-driven businesses
Mediahawk is a UK-based call tracking and marketing analytics platform that helps businesses attribute phone calls, form fills, and other conversions to specific marketing campaigns and channels. Founded in 2002, it combines dynamic number insertion, AI-powered speech analytics, and multi-touch attribution to give marketers a complete picture of which efforts drive real results.
Assigns unique phone numbers to marketing sources, tracking inbound calls from online and offline campaigns to pinpoint which channels generate leads.
Transcribes and analyzes every call using AI to identify keywords, caller intent, call outcomes, and customer sentiment at both individual and aggregate levels.
Multi-touch attribution modeling that connects calls and conversions back to specific campaigns, channels, and keywords for accurate ROI measurement.
Tracks all website call-to-actions including form fills, live chats, click-to-callback requests, and email link clicks alongside call data.
Integrates with Google Ads and Microsoft Ads to track which paid search keywords and ads generate phone call conversions.
Captures the complete visitor journey including pages visited, previous visits, and the marketing touchpoints that led to a call or conversion.
Marketing teams needing to understand which campaigns across paid search, organic, social, and offline channels are actually driving phone calls and conversions.
PPC managers wanting to track which keywords and ads generate phone call leads, feeding conversion data back into Google Ads for smarter bidding.
Sales and support teams using speech analytics to evaluate call quality, identify customer pain points, and improve agent performance.
Industries where phone calls are the primary conversion action and need precise attribution to justify marketing spend.

Lead tracking and marketing attribution software that ties every call, form, and chat to its marketing source

Simple, privacy-friendly Google Analytics alternative

Call tracking and marketing analytics for data-driven businesses

Close the loop between marketing and revenue
Pushes call data to Google Analytics, Google Ads, Looker Studio, Adobe Analytics, and Microsoft Power BI for unified reporting.
Provides call tracking numbers across 100+ countries with local, national, and toll-free options.
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