CallRail
Call tracking and marketing analytics for data-driven businesses
Founded
2011
Starting Price
$45
Category
Analytics & BI
Last updated April 24, 2026
About CallRail
CallRail is a lead intelligence platform that helps businesses of all sizes track and attribute every phone call, text, chat, and form submission to the marketing campaigns that drive them. Serving over 200,000 companies, it combines call tracking with AI-powered conversation intelligence, form tracking, and multi-touch attribution to give marketers full visibility into which channels generate real leads and revenue. With 50+ native integrations including Google Ads, Google Analytics 4, HubSpot, and Salesforce, CallRail bridges the gap between online marketing spend and offline phone conversions.
Pros & Cons
Pros
- Excellent call attribution that links every phone call back to the exact marketing source, campaign, or keyword that drove it
- Intuitive interface that is easy to set up and navigate, even for non-technical marketers and small business owners
- Powerful conversation intelligence with AI transcription, keyword spotting, and sentiment analysis that automates call scoring
- Seamless integrations with Google Ads, GA4, HubSpot, Salesforce, and 50+ other tools for unified marketing analytics
- Dynamic number insertion works reliably at scale, accurately tracking hundreds of numbers across multiple campaigns simultaneously
Key Features
Dynamic Number Insertion (DNI)
Automatically swaps phone numbers on your website based on the visitor's traffic source, allowing you to attribute every call to a specific campaign, keyword, ad, or landing page in real time.
Conversation Intelligence
AI-powered call transcription, keyword spotting, and sentiment analysis that automatically scores and tags calls, identifies qualified leads, and surfaces key topics discussed during conversations.
Multi-Touch Attribution
Tracks the full customer journey across multiple touchpoints — from first click to final call — so you can see exactly which marketing channels, campaigns, and keywords contribute to conversions.
Form Tracking
Captures and attributes form submissions alongside phone calls, providing a unified view of all lead sources with a custom form builder and support for Google Ads lead forms.
Call Recording & Routing
Records every inbound call for quality assurance and training, with customizable call flows that route callers to the right department based on time of day, caller location, or IVR menu selections.
Google Ads & GA4 Integration
Sends call conversion data directly to Google Ads for bid optimization and feeds call events into Google Analytics 4, allowing phone calls to be tracked as goals alongside digital conversions.
Pricing
Call Tracking
$45/month
- 5 local phone numbers
- 250 local minutes included
- 100 text messages
- Online & offline call tracking
- Dynamic number insertion
Best For
Marketing Campaign Attribution
Marketing teams use CallRail to track which campaigns, channels, and keywords generate phone calls, allowing them to calculate true ROI across paid search, SEO, social media, and offline advertising.
Agency Client Reporting
Digital marketing agencies use CallRail to prove campaign performance to clients by providing transparent reporting on call volume, lead quality, and which marketing spend drives actual phone inquiries.
Local Business Lead Tracking
Local service businesses like law firms, dentists, and home services companies use CallRail to track every call from Google Business Profile, print ads, and local search to understand which channels bring in customers.
Sales Call Quality Monitoring
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Featured In
#2
7 Best Lead Tracking & Marketing Attribution Tools for Agencies (2026)
Best for agencies where phone calls are the primary conversion — unmatched call tracking accuracy, AI conversation analysis, and Google Ads integration make it essential for PPC-driven service business campaigns.
#1
6 Tools That Fix the 'We Have No Idea Where Our Leads Are Coming From' Problem (2026)
Best for businesses where phone calls are a primary lead source — CallRail's DNI tracking and AI conversation intelligence turn your phone line from an attribution black hole into your most measurable channel.
