
Call tracking and marketing analytics for data-driven businesses
CallRail is a lead intelligence platform that helps businesses of all sizes track and attribute every phone call, text, chat, and form submission to the marketing campaigns that drive them. Serving over 200,000 companies, it combines call tracking with AI-powered conversation intelligence, form tracking, and multi-touch attribution to give marketers full visibility into which channels generate real leads and revenue. With 50+ native integrations including Google Ads, Google Analytics 4, HubSpot, and Salesforce, CallRail bridges the gap between online marketing spend and offline phone conversions.
Automatically swaps phone numbers on your website based on the visitor's traffic source, allowing you to attribute every call to a specific campaign, keyword, ad, or landing page in real time.
AI-powered call transcription, keyword spotting, and sentiment analysis that automatically scores and tags calls, identifies qualified leads, and surfaces key topics discussed during conversations.
Tracks the full customer journey across multiple touchpoints — from first click to final call — so you can see exactly which marketing channels, campaigns, and keywords contribute to conversions.
Captures and attributes form submissions alongside phone calls, providing a unified view of all lead sources with a custom form builder and support for Google Ads lead forms.
Records every inbound call for quality assurance and training, with customizable call flows that route callers to the right department based on time of day, caller location, or IVR menu selections.
Sends call conversion data directly to Google Ads for bid optimization and feeds call events into Google Analytics 4, allowing phone calls to be tracked as goals alongside digital conversions.
Marketing teams use CallRail to track which campaigns, channels, and keywords generate phone calls, allowing them to calculate true ROI across paid search, SEO, social media, and offline advertising.
Digital marketing agencies use CallRail to prove campaign performance to clients by providing transparent reporting on call volume, lead quality, and which marketing spend drives actual phone inquiries.
Local service businesses like law firms, dentists, and home services companies use CallRail to track every call from Google Business Profile, print ads, and local search to understand which channels bring in customers.

Lead tracking and marketing attribution software that ties every call, form, and chat to its marketing source

AI meeting assistant that records, transcribes, summarizes, and acts on insights from every call

Make every meeting matter with AI-powered sales coaching

Connect all your data and track performance in one place
Best for agencies where phone calls are the primary conversion — unmatched call tracking accuracy, AI conversation analysis, and Google Ads integration make it essential for PPC-driven service business campaigns.
Best for businesses where phone calls are a primary lead source — CallRail's DNI tracking and AI conversation intelligence turn your phone line from an attribution black hole into your most measurable channel.
Pinpoints the exact search keywords and phrases that drive phone calls, helping marketers optimize SEO and paid search campaigns based on which terms generate actual phone leads.
A unified communications hub for managing calls, texts, and chats from a single inbox with softphone capabilities, allowing teams to respond to leads and track conversations across all channels.
Sales managers use conversation intelligence to automatically transcribe and score calls, identify training opportunities, spot common objections, and ensure reps follow scripts and compliance guidelines.
Franchise and multi-location businesses use CallRail to track call performance across all locations with centralized reporting, location-specific call routing, and comparative analytics between branches.

AI-powered sales meeting platform with real-time coaching