Plausible Analytics
Simple, privacy-friendly Google Analytics alternative
Founded
2018
Starting Price
9
Category
Web Analytics
Last updated March 11, 2026
About Plausible Analytics
Plausible is a lightweight, open-source web analytics tool that provides all essential website metrics on a single intuitive dashboard. Built and hosted in the EU, it collects no personal data and requires no cookie consent banners, making it fully GDPR-compliant out of the box. The script weighs under 1 KB, ensuring minimal impact on page load speed and Core Web Vitals.
Pros & Cons
Pros
- Extremely simple setup and use — all key metrics visible on a single dashboard with zero learning curve
- Ultra-lightweight script (<1 KB) that has no measurable impact on page load speed or Core Web Vitals scores
- No cookie consent banners needed — fully GDPR, CCPA, and PECR compliant without any configuration
- More accurate data than Google Analytics since privacy-focused tracking isn't blocked by ad blockers and cookie blockers
- Open source and self-hostable, giving you full control and transparency over your analytics data
Key Features
Intuitive Single-Page Dashboard
View all important website metrics on one clean dashboard with no training required. Real-time visitor data, top pages, referral sources, and geographic breakdown at a glance.
Lightweight Script (<1 KB)
The tracking script weighs under 1 KB — up to 75x smaller than Google Analytics — ensuring minimal impact on page load speed, Core Web Vitals, and carbon footprint.
Privacy-First, No Cookies
Collects no personal data and uses no cookies, eliminating the need for GDPR consent banners. Fully compliant with GDPR, CCPA, and PECR out of the box.
Open Source & Self-Hostable
Built openly on GitHub under the AGPL license. Available as a managed cloud service or can be self-hosted on your own infrastructure for full data ownership.
UTM Campaign Tracking
Track marketing campaigns with UTM parameters to understand which channels, campaigns, and content drive the most traffic and conversions.
Goal & Custom Event Tracking
Set up pageview goals and custom events without writing code. Track button clicks, form submissions, file downloads, and other user interactions.
Pricing
Starter
9/month
- 1 site
- 10k monthly pageviews
- 3 years data retention
- Intuitive dashboard
- Email and Slack reports
Best For
Privacy-Conscious SaaS Companies
SaaS businesses that want to respect user privacy and avoid cookie consent banners while still tracking key product metrics, conversion funnels, and marketing attribution.
Content Publishers & Bloggers
Bloggers and media sites that need simple, real-time traffic insights — top pages, referral sources, and geographic data — without the complexity of Google Analytics.
EU-Based Businesses Needing GDPR Compliance
European companies that need a fully GDPR-compliant analytics solution without legal risk, consent management overhead, or reliance on US-based data processors.
Marketing Teams Tracking Campaign ROI
Marketing professionals who need UTM campaign tracking, conversion goals, and revenue attribution in a clean interface without wading through complex GA4 reports.
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Featured In
#6
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Best for privacy-conscious teams that need clean, simple website analytics without GDPR headaches — works perfectly as a daily dashboard alongside GA4 for deeper analysis.
#4
Best Tech Stack for a Bootstrapped E-commerce Store in 2026
The analytics tool bootstrapped founders actually check daily — trades GA4's overwhelming complexity for a single-page dashboard that answers 'where is my traffic coming from and what is converting' in 30 seconds.
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