Plausible Analytics
Simple, privacy-friendly Google Analytics alternative
About Plausible Analytics
Plausible is a lightweight, open-source web analytics tool that provides all essential website metrics on a single intuitive dashboard. Built and hosted in the EU, it collects no personal data and requires no cookie consent banners, making it fully GDPR-compliant out of the box. The script weighs under 1 KB, ensuring minimal impact on page load speed and Core Web Vitals.
Pros & Cons
Pros
- Extremely simple setup and use — all key metrics visible on a single dashboard with zero learning curve
- Ultra-lightweight script (<1 KB) that has no measurable impact on page load speed or Core Web Vitals scores
- No cookie consent banners needed — fully GDPR, CCPA, and PECR compliant without any configuration
- More accurate data than Google Analytics since privacy-focused tracking isn't blocked by ad blockers and cookie blockers
- Open source and self-hostable, giving you full control and transparency over your analytics data
- EU-based, self-funded company with no venture capital pressure — aligned incentives with paying customers
Cons
- Limited advanced analytics — lacks deep segmentation, cohort analysis, and custom reporting that power users expect from enterprise tools
- Pricing scales with pageviews and can become expensive for high-traffic sites compared to free alternatives like Google Analytics
- No built-in heatmaps, session recordings, or user behavior visualization tools
- Smaller ecosystem of integrations and third-party plugins compared to Google Analytics
- Self-hosted version requires technical expertise to set up and maintain, and misses some managed cloud features
Key Features
Intuitive Single-Page Dashboard
View all important website metrics on one clean dashboard with no training required. Real-time visitor data, top pages, referral sources, and geographic breakdown at a glance.
Lightweight Script (<1 KB)
The tracking script weighs under 1 KB — up to 75x smaller than Google Analytics — ensuring minimal impact on page load speed, Core Web Vitals, and carbon footprint.
Privacy-First, No Cookies
Collects no personal data and uses no cookies, eliminating the need for GDPR consent banners. Fully compliant with GDPR, CCPA, and PECR out of the box.
Open Source & Self-Hostable
Built openly on GitHub under the AGPL license. Available as a managed cloud service or can be self-hosted on your own infrastructure for full data ownership.
UTM Campaign Tracking
Track marketing campaigns with UTM parameters to understand which channels, campaigns, and content drive the most traffic and conversions.
Goal & Custom Event Tracking
Set up pageview goals and custom events without writing code. Track button clicks, form submissions, file downloads, and other user interactions.
Conversion Funnels
Define multi-step funnels to visualize where visitors drop off in your conversion process, from landing page to signup or purchase.
Ecommerce Revenue Attribution
Track revenue and attribute it to traffic sources, campaigns, and landing pages to understand which channels drive actual business results.
Google Analytics Import
Import your historical data from Google Analytics so you can switch without losing years of website analytics history.
Stats API & Integrations
Access your analytics data programmatically via the Stats API. Connect to Looker Studio, export raw events, and integrate with your existing data stack.
Pricing
- 1 site
- 10k monthly pageviews
- 3 years data retention
- Intuitive dashboard
- Email and Slack reports
- Google Analytics import
- Goals and custom events
- Saved segments
- Everything in Starter
- Up to 3 sites
- Up to 3 team members
- Team management
- Shared links
- Embedded dashboards
- Shared segments
- Everything in Growth
- Up to 10 sites
- Up to 10 team members
- 5 years data retention
- Custom properties
- Stats API (600 requests/hour)
- Looker Studio connector
- Ecommerce revenue attribution
- Funnels
- Consolidated view
- Everything in Business
- 10+ sites
- 10+ team members
- 600+ Stats API requests/hour
- Sites API access
- SSO
- Managed proxy
- Scheduled raw event exports
- 5+ years data retention
- Priority support
Best For
Privacy-Conscious SaaS Companies
SaaS businesses that want to respect user privacy and avoid cookie consent banners while still tracking key product metrics, conversion funnels, and marketing attribution.
Content Publishers & Bloggers
Bloggers and media sites that need simple, real-time traffic insights — top pages, referral sources, and geographic data — without the complexity of Google Analytics.
EU-Based Businesses Needing GDPR Compliance
European companies that need a fully GDPR-compliant analytics solution without legal risk, consent management overhead, or reliance on US-based data processors.
Marketing Teams Tracking Campaign ROI
Marketing professionals who need UTM campaign tracking, conversion goals, and revenue attribution in a clean interface without wading through complex GA4 reports.
Developers Who Want Self-Hosted Analytics
Technical teams that want full data ownership by self-hosting their analytics on their own infrastructure, with the transparency of open-source code.
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Featured In
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The analytics tool that respects your users and your time — gives you exactly the data an indie developer needs without enterprise complexity or privacy baggage.
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