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Invoca
Enterprise AI conversation intelligence and revenue execution platform
Founded
2008
Starting Price
Custom
Category
Analytics & BI
Last updated April 26, 2026
About Invoca
Invoca is an enterprise-grade revenue execution platform that uses AI-powered conversation intelligence to help marketing, contact center, and sales teams turn phone conversations into actionable insights and revenue. Its flagship Signal AI technology analyzes calls in real time, surfacing buyer intent, conversion outcomes, and voice-of-customer trends. Trusted by Fortune 500 brands across financial services, telecom, healthcare, and home services, Invoca connects digital marketing spend to offline phone conversions and powers automated workflows across Salesforce, Adobe Experience Cloud, Google Ads, and major contact center platforms.
Pros & Cons
Pros
- Industry-leading Signal AI accurately classifies call outcomes and buyer intent in real time, going far beyond keyword spotting
- Built for enterprise scale — handles millions of calls per month with deep integrations across Salesforce, Adobe, and major contact center platforms
- PreSense gives agents the caller's full digital journey before pickup, dramatically improving conversion rates on inbound sales calls
- Strong compliance posture (PCI redaction, HIPAA, SOC 2) makes it viable for regulated industries like finance, insurance, and healthcare
- Real-time triggering enables sophisticated automations like dynamic remarketing audience suppression and live CRM updates
Key Features
Signal AI Studio
A no-code AI builder that lets teams train custom models to detect call outcomes, buyer intent, objections, and any topic specific to their business — without data science expertise.
Real-Time Conversation Intelligence
Analyzes calls as they happen rather than after the fact, enabling live agent guidance, instant lead scoring, and immediate downstream automation across CRM and ad platforms.
Enterprise Call Tracking & Attribution
Tracks every call back to the exact campaign, keyword, and digital touchpoint at enterprise scale, with full multi-touch attribution across millions of calls per month.
PreSense & Intelligent Routing
Sends a caller's full digital journey to the agent before the phone rings and routes calls to the best-fit agent based on real-time data, history, and predictive scoring.
Marketing & Ad Platform Integrations
Deep native integrations with Google Ads, Meta, Microsoft Ads, Adobe Experience Cloud, and Salesforce Marketing Cloud to optimize bidding and audiences using call data.
Contact Center Integrations
Connects with Five9, Genesys, NICE CXone, and Talkdesk to bring conversation intelligence into existing contact center workflows for QA, coaching, and compliance.
Pricing
Most Popular
Enterprise
Custom/year
- Custom call volume tiers
- Signal AI conversation intelligence
- Real-time call analytics
Best For
Enterprise Performance Marketing
Large brands use Invoca to attribute calls to paid media campaigns and feed conversion data back into Google Ads, Meta, and Adobe for automated bid optimization at scale.
Contact Center Optimization
Companies running Five9, Genesys, or NICE CXone use Invoca's conversation intelligence to score 100% of calls, automate QA, and surface coaching opportunities for agents.
Regulated Industry Compliance
Financial services, insurance, and healthcare organizations rely on Invoca for PCI redaction, HIPAA-compliant call handling, and audit-ready conversation records.
Real-Time Agent Enablement
Inbound sales teams use PreSense to surface caller history and Signal AI to provide live coaching prompts that improve close rates on high-value calls.
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