
AI-driven experience management platform
Qualtrics is an enterprise experience management platform that enables organizations to collect, analyze, and act on feedback across customer, employee, product, and brand interactions. It combines advanced survey design, omnichannel data collection, and AI-powered analytics to turn unstructured feedback into actionable insights and automated workflows.
Drag-and-drop creation with 100+ question types, branching logic, display logic, and multilingual support
Collects data from 35+ channels including surveys, calls, chats, WhatsApp, SMS, social media, and online reviews
Natural language processing and machine learning to analyze open-text responses, detect sentiment, and generate predictive insights
Purpose-built AI agents that process incoming signals, understand context, and take instant action
End-to-end CX suite with NPS tracking, journey analytics, session replays, and frustration detection
Employee surveys for engagement, lifecycle, pulse, and 360-degree feedback with action planning dashboards
Customizable role-based dashboards with charts, trend analysis, and automated report distribution
Track NPS, CSAT, and CES across touchpoints to detect friction points and reduce churn
Deploy pulse surveys and 360-degree feedback programs to understand workforce sentiment
Conduct complex research studies with advanced survey logic, statistical analysis, and panel management
Aggregate feedback from surveys, social media, reviews, and support into unified dashboards
Connects with Salesforce, SAP, Slack, Microsoft Teams, Zendesk via APIs and pre-built connectors
GDPR, HIPAA, FedRAMP, ISO 27001, and SOC 2 compliant with encryption in transit and at rest
Market research, concept testing, brand tracking, and competitive analysis tools with panel management
Test product concepts and gather feature feedback throughout the product lifecycle

Simple, intuitive social media scheduling for growing brands