Qualtrics
AI-driven experience management platform
Founded
2002
Starting Price
0
Category
Analytics & BI
Last updated April 27, 2026
About Qualtrics
Qualtrics is an enterprise experience management platform that enables organizations to collect, analyze, and act on feedback across customer, employee, product, and brand interactions. It combines advanced survey design, omnichannel data collection, and AI-powered analytics to turn unstructured feedback into actionable insights and automated workflows.
Pros & Cons
Pros
- Extremely powerful survey design with 100+ question types and advanced logic
- Enterprise-grade analytics with AI-driven text analytics and predictive modeling
- Unified experience platform combining CX, EX, and research in one place
- Strong security and compliance including HIPAA, FedRAMP, GDPR, ISO 27001
- Scalable for large organizations, trusted by 20,000+ customers including Microsoft and Google Cloud
Key Features
Advanced Survey Builder
Drag-and-drop creation with 100+ question types, branching logic, display logic, and multilingual support
Omnichannel Feedback Collection
Collects data from 35+ channels including surveys, calls, chats, WhatsApp, SMS, social media, and online reviews
AI-Powered Analytics
Natural language processing and machine learning to analyze open-text responses, detect sentiment, and generate predictive insights
Experience Agents
Purpose-built AI agents that process incoming signals, understand context, and take instant action
Customer Experience Management
End-to-end CX suite with NPS tracking, journey analytics, session replays, and frustration detection
Employee Experience Management
Employee surveys for engagement, lifecycle, pulse, and 360-degree feedback with action planning dashboards
Real-Time Dashboards
Customizable role-based dashboards with charts, trend analysis, and automated report distribution
Pricing
Free Account
0
- 500 total responses (lifetime)
- 3 active surveys
- 8 question types
- Single user
Strategic Research
420/month
Best For
Customer Experience Management
Track NPS, CSAT, and CES across touchpoints to detect friction points and reduce churn
Employee Engagement & Retention
Deploy pulse surveys and 360-degree feedback programs to understand workforce sentiment
Academic & Market Research
Conduct complex research studies with advanced survey logic, statistical analysis, and panel management
Voice of the Customer Programs
Aggregate feedback from surveys, social media, reviews, and support into unified dashboards
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