Planable
Social media collaboration and approval made simple
About Planable
Planable is a social media management platform that puts collaboration and approval workflows front and center. Teams can work on content in real-time with comments, annotations, and suggestions—all before anything goes live. With multi-level approval workflows and a clean visual interface, Planable is the go-to choice for agencies and marketing teams where multiple stakeholders need to review content before publication.
Pros & Cons
Pros
- No per-user pricing makes it affordable for teams
- Best-in-class approval workflows for agencies
- Clean visual interface for content planning
- Real-time collaboration with comments and annotations
- Free plan available to get started
- Supports all major platforms including TikTok and Reels
Cons
- Limited analytics compared to Sprout Social or Hootsuite
- Post limits on lower tiers can be restrictive
- No social listening features
- Workspace limits require upgrading for multiple clients
- Less comprehensive than all-in-one enterprise tools
Key Features
Visual Content Calendar
Clean, drag-and-drop calendar for planning content with a clear visual overview.
Real-Time Collaboration
Work together on posts with comments, annotations, text suggestions, and internal notes.
Multi-Level Approvals
Set up approval workflows with multiple layers of stakeholders—posts only publish after all approvals.
AI Content Assistant
Generate platform-optimized content quickly with AI-powered writing tools.
Universal Publishing
Direct publishing to Facebook, Instagram (Reels & Stories), X, Pinterest, TikTok, YouTube, LinkedIn, and Google Business.
Unified Inbox
Manage comments and engagement from all platforms in one centralized inbox.
Pricing
- 50 total posts
- 1 workspace
- All content types
- Basic collaboration
- Unlimited posts
- 1 workspace
- Multi-level approvals
- All social platforms
- Everything in Basic
- 1 workspace
- 150 scheduled posts/mo
- More social pages
Best For
Agency Content Teams
Collaborate with clients on content creation with clear approval workflows.
Marketing Teams
Ensure brand consistency with multi-level reviews before publishing.
Content Creators with Editors
Get feedback and approval from team members before posts go live.
Similar Tools
Notion
The connected workspace for docs, wikis, and projects
Asana
Work management platform that helps teams orchestrate their work
Monday.com
Work OS that powers teams to run projects and workflows with confidence
ClickUp
One app to replace them all - tasks, docs, goals, and more
Vista Social
AI-powered command center for social media management
Metricool
All-in-one social media analytics and scheduling tool
Featured In
10 Best Hootsuite Alternatives in 2026
Best for teams where content approval is a bottleneck
Best AI Tools for Planning Your 2026 Content Calendar
Best for marketing teams and agencies where the approval process is the biggest bottleneck in content calendar execution
Best Social Media Approval Workflow Tools for Marketing Teams (2026)
Best for visual-first approval workflows — the only tool that shows approvers exactly how content will appear on each platform before they sign off
7 Best Social Media Content Creation Tools for Small Brands (2026)
Best for small brands where multiple people touch content and the approval process has become a bottleneck slowing down publishing
7 Best Social Media Scheduling Tools for Agencies Managing Multiple Clients (2026)
Best for agencies where the content approval process is the primary pain point. If your clients love to collaborate on content but struggle with clunky approval tools, Planable transforms that workflow.