Pega Customer Decision Hub
Real-time AI decisioning engine that delivers the next best action across every customer channel
Founded
1983
Starting Price
Custom
Category
Marketing Automation
Last updated June 28, 2026
About Pega Customer Decision Hub
Pega Customer Decision Hub (CDH) is an always-on, AI-powered personalization and decisioning engine from Pegasystems that orchestrates real-time customer engagement across web, mobile, email, contact center, and in-person channels. Its centralized 'brain' evaluates thousands of possible actions in milliseconds to choose the next best action for each individual, using self-learning adaptive and predictive models that continuously refine recommendations as customer behavior shifts.
Pros & Cons
Pros
- Industry-leading real-time decisioning that evaluates thousands of actions in milliseconds
- Unified 'centralized brain' preserves context and consistency across every channel
- Self-learning adaptive models continuously improve recommendations without manual retraining
- Strong fit for large, regulated enterprises (banking, insurance, telecom) with complex engagement needs
- Mature ecosystem with extensive Pega Academy training and certification paths
Key Features
Real-Time Decisioning
Evaluates thousands of potential actions in milliseconds, delivering the most relevant offer or message on the ideal channel within roughly 200ms.
Next-Best-Action Personalization
Selects the optimal action for each customer based on real-time context and signals, balancing customer relevance with business goals.
Omnichannel Orchestration
Unifies decisioning across web, mobile, email, contact center, and in-store while preserving conversation history and context across touchpoints.
Adaptive Decision Manager
Self-learning adaptive models detect subtle shifts in customer preferences and behavior and refine predictions in the moment.
Predictive Analytics
Predictive models analyze historical data to anticipate which offers or actions are most likely to resonate with each customer.
Journey Analytics
Centralized analytics tracking customer movement across channels, actions, and treatments with transparent, fair modeling.
GenAI Content Optimization
Pricing
Enterprise (Custom Quote)
Custom
- Pricing based on scale of usage, channels, and implementation scope
- Real-time decisioning and next-best-action engine
- Omnichannel orchestration across all touchpoints
- Adaptive and predictive AI models
- Free trial available; contact sales for a tailored quote
Best For
Real-Time Next-Best-Action Marketing
Deliver individualized offers and messages in the moment across every channel based on live customer signals.
Omnichannel Customer Engagement
Coordinate consistent, context-aware experiences across web, mobile, email, and contact center for enterprise CX teams.
Retention and Churn Reduction
Use adaptive models to detect at-risk customers and trigger the most effective retention action automatically.
Cross-Sell and Up-Sell Optimization
Prioritize the most relevant products for each customer in real time to maximize revenue per interaction.
Similar Tools
Ready to try Pega Customer Decision Hub?
Start using Pega Customer Decision Hub today and boost your productivity.
Visit Website
