Mobi2Go
Empowering hospitality with digital ordering
About Mobi2Go
Mobi2Go (MOBI) is an AI-driven digital ordering platform for the hospitality industry, powering in-store, online, and delivery ordering from a single system. It provides branded storefronts, self-ordering kiosks, QR table ordering, white-label delivery, loyalty, and marketing tools for restaurants and franchises. MOBI powers over 3,000 live restaurants globally, with a focus on Australasia and North America.
Pros & Cons
Pros
- All-in-one platform unifying online, in-store, kiosk, and delivery ordering
- White-label delivery can save franchises significant aggregator commission fees
- Strong customization: branded storefronts, custom iOS/Android apps, domains, and themes
- Robust multi-location and franchise management with role-based access control
- AI-driven upsells and voice ordering to lift average order value
Cons
- Enterprise-focused with custom, quote-based pricing that lacks public transparency
- The 3% of sales fee on the standard plan can become costly at higher volumes
- Mixed user reviews, with some reporting weak loyalty and order-tracking performance
- Reported third-party integration limitations in some user reviews
- Geared toward chains and franchises, so it may be heavy for a single small venue
Key Features
Branded Digital Ordering
Custom-built, on-brand online storefronts for ordering via website, mobile app, or directly from Google search.
In-Venue Ordering
Self-ordering kiosks, Skip the Queue, and QR table ordering to raise average order value and table turnover.
Delivery & Pickup
Order-ahead, white-label (own) delivery, and marketplace aggregator integrations managed in one place via MOBI Connect.
AI Upsells & Voice Ordering
Machine-learning product suggestions, data-led upsells, and voice-activated ordering to personalize each guest's journey.
Loyalty
Cross-channel loyalty tools, targeted campaigns, and digital perks to convert one-time guests into repeat customers.
Marketing & Engagement
Flash promotions, promo banners, vouchers, and best-seller surfacing to drive repeat business and bigger orders.
Menu Management
Manage different menus across multiple locations, geographies, channels, and dayparts from a single MOBI Admin.
Role-Based Access Control
Give franchisees store-level access while head office keeps oversight of the entire group's performance.
Analytics & Insights
AI-powered analytics and a data warehouse delivering actionable insights into customer habits and store performance.
Integrated Tech Stack
Integrations for POS, payments (MOBI Pay), loyalty, and delivery partners across all ordering channels.
Pricing
- Per store, plus 3% of sales
- Branded online ordering storefront
- Menu management
- Order management
- Email & live chat support
- Custom-designed storefront across chosen products
- Marketplace aggregator & delivery partner integration
- Done-for-you menu build
- MOBI Pay payment processing
- Data analytics module & data warehouse access
- POS integration and deep loyalty integration
- Dedicated Customer Success Manager & 24/7 technical support
- A/B testing programs and store performance reviews
Best For
Restaurant Franchises
Multi-location chains manage menus, branding, and analytics centrally while giving franchisees store-level access.
Cutting Aggregator Fees
Restaurants replace commission-heavy third-party delivery with white-label delivery to protect margins.
Quick-Service & Fast Casual
QSR venues deploy self-ordering kiosks and QR table ordering to boost average transaction value and speed.
Direct Online Ordering
Brands drive on-brand orders through their own website, app, and Google search instead of marketplaces.
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