MagicBrief
Creative analytics and briefing platform that turns ad data into winning creative
Founded
2022
Starting Price
From $249
Category
Advertising & PPC
Last updated April 27, 2026
About MagicBrief
MagicBrief is a creative analytics, research, and briefing platform built for performance marketing teams at 8-figure DTC brands and agencies. It connects ad account data with a 12M+ ad creative research library and a structured briefing system, helping media buyers and creative teams collaborate on what to build next. The platform's strength is the loop it creates between analysis (what's working in your account), research (what's working across the market), and briefing (turning insights into shippable creative briefs).
Pros & Cons
Pros
- Best-in-class creative briefing system that aligns media buyers and creative teams
- Cross-channel reporting (Meta, TikTok, YouTube, LinkedIn) in one place
- Unlimited team seats included on every plan — pricing scales by spend, not headcount
- Strong agency and DTC enterprise focus with dedicated account managers
- Creative tagging system surfaces real performance drivers, not just vanity metrics
Key Features
Creative Analytics
Tag and analyze creatives by hook, format, angle, and message to see which elements actually drive performance
AI Performance Insights
AI surfaces winning patterns and recommends what to test next based on your historical ad spend data
Ad Research Library
Search and save 12M+ ads from Meta, TikTok, YouTube, and LinkedIn with advanced filters and tagging
Modular Creative Briefs
Templated briefing system with AI-assisted script writing, references, and stakeholder approval flows
Unified Reporting
Cross-channel reports combining Meta, TikTok, YouTube, and LinkedIn ad performance into one visual dashboard
Competitor Tracking
Monitor competitor brands and get summaries of their winning creative angles and ad strategies
Team Collaboration
Slack integration, dedicated account managers, white-glove onboarding, and unlimited team seats
Pricing
Standard
From $249/month
- Unlimited team seats
- Creative analytics + tagging
- 12M+ ad research library
- Modular briefing system
- Meta + TikTok integrations
Best For
Performance Marketing Teams
Tag and analyze creatives across all your ad accounts to identify the hooks, formats, and angles that consistently drive ROAS
Agency-Client Collaboration
Use modular briefs and Slack integration to keep creative teams, media buyers, and clients aligned on what to ship next
Cross-Channel Reporting
Pull Meta, TikTok, YouTube, and LinkedIn ad data into unified visual reports for stakeholders without rebuilding dashboards
Creative Strategy Workflows
Move from ad data to creative direction using structured briefs with references, scripts, and approval steps
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