
Creative analytics and briefing platform that turns ad data into winning creative
MagicBrief is a creative analytics, research, and briefing platform built for performance marketing teams at 8-figure DTC brands and agencies. It connects ad account data with a 12M+ ad creative research library and a structured briefing system, helping media buyers and creative teams collaborate on what to build next. The platform's strength is the loop it creates between analysis (what's working in your account), research (what's working across the market), and briefing (turning insights into shippable creative briefs).
Tag and analyze creatives by hook, format, angle, and message to see which elements actually drive performance
AI surfaces winning patterns and recommends what to test next based on your historical ad spend data
Search and save 12M+ ads from Meta, TikTok, YouTube, and LinkedIn with advanced filters and tagging
Templated briefing system with AI-assisted script writing, references, and stakeholder approval flows
Cross-channel reports combining Meta, TikTok, YouTube, and LinkedIn ad performance into one visual dashboard
Monitor competitor brands and get summaries of their winning creative angles and ad strategies
Slack integration, dedicated account managers, white-glove onboarding, and unlimited team seats
Tag and analyze creatives across all your ad accounts to identify the hooks, formats, and angles that consistently drive ROAS
Use modular briefs and Slack integration to keep creative teams, media buyers, and clients aligned on what to ship next
Pull Meta, TikTok, YouTube, and LinkedIn ad data into unified visual reports for stakeholders without rebuilding dashboards
Move from ad data to creative direction using structured briefs with references, scripts, and approval steps
Best for 8-figure DTC brands and established agencies (10+ team members) where creative production is a separate function and the bottleneck is alignment, not ideation.
Best for solo strategists and small teams whose bottleneck is turning research into briefs.