Foreplay
The complete winning ad workflow for creative teams
About Foreplay
Foreplay is a collaborative ad research and creative workflow platform used by 10,000+ marketing teams and agencies. It combines Swipe File ad organization, Spyder competitor tracking, Discovery (100M+ ad library with AI search), Lens creative analytics, and Briefs storyboarding into one unified workflow — bridging the gap between creative inspiration, performance data, and brief production.
Pros & Cons
Pros
- Massive 100M+ ad library — one of the largest in the industry
- Spyder competitor tracking covers Meta, TikTok, YouTube, and LinkedIn
- Lens ties creative directly to ad-account performance data
- Briefs feature streamlines handoff from research to designer/editor
- Used by 10,000+ teams with strong G2 (4.8) and Chrome (4.9) ratings
- Cheapest entry tier in the category at $49/mo annual
Cons
- Basic plan only includes 1 user — team plans jump to $149/mo
- Lens performance analytics limited to 1 brand on Workflow plan
- AI ad generation is less central than dedicated AI-first competitors
- Per-extra-seat pricing ($20/user) adds up for larger teams
Key Features
Swipe File
Save and organize ads from any source with automatic transcription and rich tagging
Spyder Competitor Tracking
24/7 monitoring of competitor brands across Meta, TikTok, YouTube, LinkedIn and more
Discovery Ad Library
AI-powered semantic search across 100M+ ads with emotional and angle analysis
Lens Creative Analytics
Test performance comparison and creative reporting tied to ad-account spend data
Briefs
Modular storyboarding and creative brief tools for handing off to designers and editors
Chrome Extension
One-click ad saving from Meta, TikTok, and other ad libraries while browsing
Mobile App
Save TikTok, Reels, and Shorts ads directly from your phone
API Access
Programmatic access to enriched competitor ad data for custom workflows
Pricing
- 1 user included ($20/extra)
- Swipe File, Discovery, Briefs
- Spyder + Lens included
- 20,000 API credits (annual)
- Unlimited ad saving
- Up to 5 users included
- Unlimited Spyder brands (annual)
- 1 brand with Lens analytics
- Unlimited ad spend tracking
- 20,000 API credits
- Up to 10 users included
- Unlimited Spyder + Lens brands
- Unlimited ad spend tracking
- 20,000 API credits
- Priority support
- Unlimited users
- Unlimited product usage
- Priority support
- Early feature access
Best For
Ad Creative Research
Search a 100M+ ad library by emotion, angle, format, or hook to find proven creative patterns
Competitor Monitoring
Track competitor brands 24/7 across Meta, TikTok, YouTube and LinkedIn with Spyder
Creative Brief Production
Storyboard ad concepts and hand off modular briefs to designers and video editors
Performance Creative Analysis
Use Lens to tie saved ads to actual spend and performance metrics from connected ad accounts
Agency Client Management
Manage 10+ client brands with shared boards, briefs, and competitor tracking under one roof
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