Nexoya
AI-powered cross-channel marketing budget optimization
About Nexoya
Nexoya is an AI marketing analytics platform that helps performance marketing teams optimize budget allocation across channels. It uses regression-based attribution models to analyze campaign performance, simulate budget scenarios, and automatically recommend weekly reallocations to maximize ROAS and conversions. Built for mid-sized and enterprise companies.
Pros & Cons
Pros
- AI-driven budget optimization saves significant time on manual allocation decisions
- Unified dashboard aggregates data from all major ad platforms in one place
- Scenario simulation helps predict outcomes before committing budget changes
- Fast onboarding with dedicated Customer Success Manager for ongoing support
- 10% discount available for annual payment commitments
Cons
- Regression models recalibrate periodically rather than continuously, causing recommendation lag in fast-moving markets
- Weekly budget reallocations require manual review and application across platforms
- Custom pricing lacks transparency and requires a sales call to get quotes
- Best suited for mid-to-enterprise companies with significant ad spend
Key Features
Cross-Channel Attribution
Privacy-safe regression-based attribution at the campaign level using Marketing Mix Model methodology
Budget Optimization
AI algorithms that continuously review and adjust budget allocation to shift spending from underperforming to high-performing campaigns
Scenario Simulation
Model different campaign and budget scenarios like spend increases or ROAS targets before committing resources
Unified Dashboards
Aggregate KPIs from every connected ad platform into one view covering spend, conversions, ROAS, CPL, and funnel metrics
Automated Recommendations
Weekly budget reallocation suggestions based on real-time performance data across all channels
Multi-Channel Support
Connects to major ad platforms including Google Ads, Meta, LinkedIn, TikTok, and more
Guided Onboarding
Activates in 2-6 weeks with dedicated Customer Success Manager for monthly performance reviews
Pricing
- Budget optimization
- Scenario simulation
- Unified dashboards
- Customer Success Manager
- Everything in Premium
- Cross-channel attribution
- Continuous learning models
- Advanced analytics
Best For
Multi-Channel Budget Allocation
Optimize marketing spend across Google, Meta, LinkedIn, and other platforms to maximize overall ROAS
Campaign Performance Analysis
Identify underperforming campaigns and reallocate budgets to top performers using AI recommendations
Marketing Scenario Planning
Model the impact of budget increases, channel shifts, or new campaign launches before executing changes
Cross-Channel Reporting
Replace manual spreadsheet reporting with automated unified dashboards covering all advertising channels
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