Magento
Open-source ecommerce platform now part of Adobe Commerce
Founded
2008
Starting Price
$0
Category
E-commerce
Last updated April 27, 2026
About Magento
Magento is a flexible, feature-rich ecommerce platform originally launched in 2008 and acquired by Adobe in 2018. It powers everything from small storefronts (via the free Magento Open Source edition) to enterprise-scale B2C and B2B operations (via Adobe Commerce), with deep customization, multi-store management, and a large global ecosystem of developers and extensions.
Pros & Cons
Pros
- Highly customizable thanks to open-source PHP codebase and modular architecture
- Massive ecosystem of extensions, themes, and certified developers worldwide
- Native B2B features in Adobe Commerce are stronger than most competitors
- Scales from small stores to enterprise operations handling millions of SKUs
- Headless and PWA support enables modern omnichannel storefronts
Key Features
Open-Source Core
Magento Open Source provides a free, self-hosted ecommerce engine with full source-code access and PHP-based customization.
Multi-Store & Multi-Site
Run multiple storefronts, brands, currencies, and languages from a single admin panel.
B2B Functionality
Native B2B features in Adobe Commerce including company accounts, quoting, custom catalogs, and shared catalogs.
Page Builder
Drag-and-drop visual editor for creating product pages, category pages, and content blocks without code.
PWA Studio
Tools and libraries for building progressive web app storefronts that decouple frontend from backend.
Headless Commerce APIs
GraphQL and REST APIs allow Magento to power any frontend, mobile app, or omnichannel experience.
Extension Marketplace
Thousands of third-party extensions, themes, and integrations available via the Adobe Commerce Marketplace.
Pricing
Magento Open Source
$0
- Free, self-hosted
- Full source-code access
- Catalog and inventory management
- Checkout, payment, and shipping
- Community support and extensions
Best For
Mid-Market & Enterprise B2C
Brands with complex catalogs, multiple storefronts, and international operations needing full control over their commerce stack.
B2B Wholesale & Distribution
Manufacturers and wholesalers using Adobe Commerce B2B for company accounts, quoting, and custom catalogs.
Headless Commerce
Teams building custom frontends or PWAs while using Magento as the commerce backend via GraphQL.
Highly Customized Storefronts
Merchants whose business logic, pricing rules, or workflows can't fit into SaaS platforms like Shopify.
