Magento
Adobe Commerce (formerly Magento Commerce): enterprise B2C and B2B ecommerce, plus free Magento Open Source
About Magento
Magento is the ecommerce platform Adobe acquired in 2018 and now sells as Adobe Commerce, with Magento Open Source as the free self-hosted edition. Adobe Commerce runs on-premises, on Adobe's managed cloud infrastructure, or as Adobe Commerce as a Cloud Service, a versionless SaaS edition with an Edge Delivery storefront. It targets mid-market and enterprise merchants that need complex catalogs, native B2B features, multi-store operations, and deep customization.
Pros & Cons
Pros
- Customizable across storefront, checkout, product logic, and backend workflows
- Native B2B features (company accounts, quotes, shared catalogs) are stronger than most SaaS competitors
- Large ecosystem of extensions, documentation, and certified developers
- Scales to very large catalogs and multi-brand, multi-region operations
- SaaS edition removes the manual upgrade and patching work of older deployments
- Integrates with the wider Adobe Experience Cloud (AEM, Analytics, Target)
Cons
- Needs an experienced development team to implement and maintain
- Admin interface has a steep learning curve for non-technical users
- Adobe does not publish pricing; licensing is quote-based and aimed at mid-market and enterprise budgets
- Total cost of ownership runs well above the license once implementation and hosting are included
- Migrating heavily customized Luma or PHP-extension stores to the SaaS edition takes significant work
Key Features
Three Deployment Models
Run Adobe Commerce on-premises, on Adobe Commerce on cloud infrastructure (managed PaaS), or as Adobe Commerce as a Cloud Service, a SaaS edition with automatic, versionless updates.
Edge Delivery Storefront
Prebuilt headless storefront on Edge Delivery Services with drop-in components for product listing, product detail, cart, and checkout, plus document-based authoring for business users.
Native B2B Commerce
Company accounts, negotiable quotes, requisition lists, shared catalogs, and custom pricing per buyer, available as drop-in storefront components.
Multi-Store and Multi-Site
Run multiple brands, storefronts, currencies, and languages from a single admin panel and unified catalog.
Merchandising Services
Live Search, Product Recommendations, Catalog Service, and Payment Services, powered by Adobe AI.
Commerce Optimizer
Operational layer that adds catalog and merchandising optimization and the Edge Delivery storefront on top of an existing commerce backend.
App Builder and API Mesh
Out-of-process extensibility with App Builder, API Mesh, events, webhooks, and the Admin UI SDK, alongside GraphQL and REST APIs.
Agentic Commerce Tools
Commerce MCP Server exposes catalog, cart, pricing, inventory, checkout, and order flows to AI agents; developer agents assist with migrations and App Builder code.
Extension Marketplace
Thousands of third-party extensions, themes, and integrations on the Adobe Commerce Marketplace.
Pricing
- Free, self-hosted
- Full source-code access
- Catalog, checkout, payment, and shipping
- You handle hosting, patching, and scaling
- Community support and extensions
- Self-hosted licensed edition
- Native B2B features
- Page Builder
- Live Search and Product Recommendations
- Adobe enterprise support
- Adobe-managed PaaS hosting
- Fastly CDN and WAF
- New Relic monitoring
- Staging and production environments
- You manage version upgrades
- Fully managed SaaS, versionless updates
- Edge Delivery storefront
- Merchandising and payment services
- App Builder developer platform
- Product Visuals digital asset management
Best For
Mid-Market and Enterprise B2C
Brands with complex catalogs, multiple storefronts, and international operations that need full control over their commerce stack.
B2B Wholesale and Distribution
Manufacturers and distributors using company accounts, negotiable quotes, and buyer-specific catalogs and pricing.
Headless and Composable Commerce
Teams running custom frontends or the Edge Delivery storefront on top of Commerce APIs and services.
Highly Customized Storefronts
Merchants whose pricing rules, workflows, or integrations don't fit standard SaaS platforms.
Adobe Experience Cloud Customers
Enterprises already using AEM, Adobe Analytics, or Target that want commerce integrated with the same stack.
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Featured In
7 Best Open-Source E-commerce Platforms for Developer-Led Stores (2026)
Best for enterprise-scale stores with complex catalogs and existing Magento expertise.
E-commerce Platforms With Best B2B Wholesale Features (2026)
Best for enterprise wholesalers and distributors with complex catalog logic, ERP integration needs, and $1M+/year in B2B GMV.
Best Ecommerce Platforms for B2B Wholesale With Net Terms (2026)
Best for large, complex manufacturers and distributors whose wholesale net-terms workflows demand the deepest native B2B feature set.