Hotel Link
Cloud-based hotel management and distribution in one platform
About Hotel Link
Hotel Link is a cloud-based platform for small and mid-sized hotels, guesthouses, and other accommodations that combines a hotel website, commission-free booking engine, channel manager, and front desk system under one login. It also offers rate monitoring, rule-based yield management, and integrated payments through Hotel Link Pay. The company was founded in 2011 by WHL Group and Tourism Holdings and reports more than 4,000 clients in 70+ countries.
Pros & Cons
Pros
- Website, booking engine, channel manager, and front desk share one login and stay synchronized
- Low entry price for small properties, starting at £27/month in the UK
- Booking engine charges no commission on direct bookings
- Reviewers consistently praise responsive support, with local teams in several regions
- Channel manager helps eliminate overbookings across multiple OTAs
- Free SMS booking alerts suit remote properties with patchy internet
Cons
- Set-up fee applies on top of the monthly subscription
- Front Desk is a basic PMS aimed at small properties, not larger hotels
- Some reviewers report a slow booking engine and occasional freezing
- Reporting is limited and not very customizable according to user reviews
- Pricing is published only for some regions; properties with 30+ rooms need a quote
Key Features
Channel Manager
Two-way XML connectivity that pushes rates, availability, and stop-sells to OTAs and the GDS and pulls reservations back in automatically, with per-OTA rate adjustments.
Commission-Free Booking Engine
Two-step direct booking flow with multi-room bookings, unlimited room types and rate plans, occupancy-based pricing, promo codes, and upsell extras.
Hotel Website Builder
30+ responsive themes with a CMS, included .com/.net domain, SSL, hosting, up to 15 email accounts, 15+ languages, and a built-in booking widget.
Front Desk
Lightweight PMS for small properties with a color-coded reservation calendar, drag-and-drop room assignment, guest invoices, housekeeping management, and pre-arrival and post-departure emails.
Yield Management
Rule-based automation for auto-close, sell limits, per-channel availability caps, and occupancy-driven rate adjustments.
Smart Rate
Monitors your rates on OTAs such as Booking.com, Agoda, and Expedia alongside competitor pricing to flag rate disparity and suggest pricing.
Hotel Link Pay
Integrated payments that automate guest charges, process OTA virtual cards, and collect before, during, or after the stay.
Roibos B2B Distribution
Pre-integrated connection to the Roibos marketplace of B2B partners such as travel agencies and tour operators, set up free in 1-2 working days.
SMS Booking Notifications
Free booking alerts sent by SMS, useful for properties in areas with unreliable internet.
Mobile App
Android app for managing bookings and inventory on the go.
Pricing
- Price for up to 5 rooms; £47 at 10 rooms, £79 at 30 rooms
- Hotel website
- Commission-free booking engine
- Channel manager
- Mobile app
- 10% off when billed yearly
- Price for up to 5 rooms; £59 at 10 rooms, £99 at 30 rooms
- Everything in Starter
- Front Desk
- Payments
- 10% off when billed yearly
- Properties with more than 30 rooms
- Pricing quote from sales
Best For
Small Independent Hotels and Guesthouses
Properties with up to 30 rooms get a website, booking engine, and channel manager in one subscription instead of stitching together separate vendors.
Driving Commission-Free Direct Bookings
Hotels use the conversion-focused website and booking engine to shift bookings away from OTAs and avoid commission fees.
Multi-OTA Distribution Without Overbookings
Properties listed on Booking.com, Expedia, Agoda, and regional OTAs keep rates and availability in sync from one dashboard.
Properties in Emerging Markets
Accommodations in Southeast Asia, Latin America, and other regions rely on local support teams and SMS alerts where connectivity is unreliable.
Expanding B2B Distribution
Hotels add travel agents and tour operators through the pre-integrated Roibos marketplace to reduce reliance on OTAs.
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