HEY
Email, redefined — a fresh, opinionated take on email and calendar from 37signals
About HEY
HEY is a privacy-focused email and calendar service from 37signals (makers of Basecamp) that reimagines how email works. It introduces opinionated workflows like the Imbox for important messages, screening of first-time senders, spy-pixel blocking, Reply Later, and Set Aside piles, plus an all-new calendar — all with no ads and no data selling.
Pros & Cons
Pros
- Opinionated workflows (Imbox, Screener, Reply Later, Set Aside) genuinely rethink email overload
- Strong privacy stance — no ads, no data selling, and built-in spy-pixel blocking
- Included full-featured HEY Calendar with a unique Journal feature
- Native apps across every major desktop and mobile platform
- Generous 100GB of storage and a desirable @hey.com address
Cons
- Flat $99/year pricing is expensive compared to free email services
- HEY for You only offers annual billing — no monthly option
- Locked into the @hey.com domain unless you pay for HEY for Domains
- Opinionated, non-standard workflow has a learning curve and limited customization
- No free trial for HEY for Domains (only the personal version)
Key Features
The Imbox
A focused inbox where only important, immediate emails from people and services you care about land — receipts and newsletters are filed elsewhere.
Screener
Screen senders like you screen calls. The first time someone emails you, you decide whether you ever want to hear from them again.
Spy pixel blocking
Automatically blocks tracking pixels and tells you who tried to spy on when and where you opened an email.
Reply Later & Set Aside
Move emails you can't answer now into a dedicated Reply Later pile, or stash reference emails in a Set Aside pile for easy access.
HEY Calendar
A full-featured, opinionated calendar with original twists, including a built-in Journal for daily notes and reflections.
Workflows
Define stages and visually track an email's progress through a multi-step process across multiple threads.
HEY World blog
Publish a personal blog and newsletter simply by emailing world@hey.com from your HEY account; readers can subscribe by email or RSS.
Cross-platform apps
Native apps for Web, Mac, Windows, Linux, iOS, and Android, plus 100GB of storage per account.
Custom domains & teams
HEY for Domains adds custom domain email, multi-user accounts, thread sharing, private team comments, and email aliases.
Pricing
- A @hey.com email address of your choosing
- The HEY Calendar
- Built-in email workflows (Imbox, Screener, Reply Later)
- Apps for Web, Mac, Windows, Linux, iOS, Android
- Spy pixel blocking
- 100GB storage space
- HEY World personal blog
- 30-day free trial
- Everything in HEY for You
- Add up to 4 additional family members
- Each person gets their own @hey.com address, calendar, and account
- Email on your own custom domain
- $2/month first-user discount ($10/month for the first user)
- Multi-user with centralized billing
- Thread sharing and private team comments
- Email aliases like support@
- Everything in HEY for You except a @hey.com address and personal blog
Best For
Privacy-conscious individuals
People who want an ad-free, tracker-blocking personal email and calendar service without their data being sold.
Inbox-overwhelmed professionals
Knowledge workers drowning in email who want structured workflows to screen, triage, and power through messages.
Small teams on custom domains
Companies and individuals who want branded email on their own domain with thread sharing and private team comments.
Personal publishers
Writers who want a frictionless way to publish a blog and newsletter straight from their email via HEY World.
