GA Connector
CRM and Google Analytics integration that shows where your most profitable customers come from
About GA Connector
GA Connector passes Google Analytics traffic-source data (first click, last click, campaign, keyword, landing pages, device, location) into your CRM for every web lead, so you can report revenue by channel. An add-on sends qualified leads and closed-won deals from Salesforce, HubSpot, Pipedrive, and Zoho CRM back into GA4 as offline conversions. Pricing is a flat fee per CRM account, tiered by website page views, with no per-user charges.
Pros & Cons
Pros
- Flat price per CRM account with no per-user fees, which stays cheap for large sales teams
- Supports 40+ CRMs, far more than most attribution tools aimed only at Salesforce or HubSpot
- Captures both first-click and last-click source data plus keyword and landing-page detail on each lead
- Closes the loop by sending offline deal revenue back into GA4
- Setup does not require developers; reviewers praise fast, responsive support
- 30-day free trial with no credit card required
Cons
- Pushing CRM data into GA4 costs an extra $197/month on top of the base plan
- Pricing scales with page views, so high-traffic sites with low lead volume pay more
- Limited to first-click and last-click fields rather than full multi-touch weighting models
- Support is mainly by email, per Capterra reviews
- Pre-built CRM reports are only available for Salesforce and Zoho CRM
Key Features
First-click attribution data
Records the lead's first touchpoint (source, medium, campaign, keyword) and writes it to the lead record in your CRM.
Last-click attribution data
Captures the traffic source of the visit right before the visitor converted into a lead.
Visitor context fields
Adds device, geolocation, pages visited, and other GA4 session details to each CRM lead.
CRM data to GA4 (add-on)
Imports qualified leads, closed-won deals, revenue, and custom CRM data from Salesforce, HubSpot, Pipedrive, and Zoho CRM into GA4.
Broad CRM coverage
Prebuilt integrations for 40+ CRMs including Salesforce, HubSpot, Zoho CRM, Pipedrive, MS Dynamics, SugarCRM, Copper, Freshsales, Insightly, and Bitrix24.
Pre-built attribution reports
Ships ready-made reports in the CRM to break down leads and revenue by channel, campaign, and keyword (Salesforce and Zoho CRM).
Multiple domains
Tracks several websites under a single GA Connector account.
Privacy and GDPR controls
Integrates with consent management platforms and offers a no-retention mode or short-term data retention.
Pricing
- 50,000 page views/month
- $125/month if billed monthly
- Billed annually at $1,164
- One price per CRM account, no per-user fees
- Channel, campaign, ad, keyword, and pages visited in your CRM
- Multiple domains
- Pre-built attribution reports
- 125,000 page views/month
- $250/month if billed monthly
- Billed annually at $2,364
- Everything in the 50k tier
- 300,000 page views/month
- $500/month if billed monthly
- Billed annually at $4,764
- Everything in the 125k tier
- Over 300,000 page views/month
- From $625/month if billed monthly
- Custom quote
- Everything in the 300k tier
- Sends qualified leads, closed-won deals, and custom CRM data to GA4
- For Salesforce, HubSpot, Pipedrive, and Zoho CRM
Best For
Proving PPC ROI
See which Google Ads campaigns and keywords produce closed revenue in the CRM, not just form fills, and cut spend on ones that don't.
Lead source tracking for sales teams
Give reps the channel, campaign, and pages a lead visited before they call, directly on the CRM record.
Offline conversion import to GA4
Send deals closed by phone or in person back to GA4 so analytics reports show real revenue per channel.
B2B channel budgeting
Compare organic, referral, social, and paid channels by revenue generated to reallocate marketing budget.
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