Counto
Real accountants powered by an all-in-one finance platform
About Counto
Counto is an all-in-one accounting service for U.S. small businesses that combines AI-powered automation with dedicated human experts. It unifies bookkeeping, tax filing, payroll, bill payments, and CFO services in a single platform, with bank, Shopify, and Stripe integrations syncing transactions in real time. Each plan includes a dedicated Customer Success Manager, bookkeeper, and Chartered Accountant accessible via SMS, phone, or email.
Pros & Cons
Pros
- Combines AI automation with a real dedicated accountant team
- Flat pricing tied to sales volume instead of hourly fees
- Bookkeeping, tax, bill pay, and CFO services in one platform
- Native integrations with Stripe, Shopify, and bank feeds
- Customer Success Manager reachable by SMS, phone, and email
Cons
- Pricing is not transparent — requires a sales consultation
- Focused on U.S. small businesses (separate Counto SG entity for Singapore)
- Service-led model is less suited to teams that want pure self-serve software
- Newer brand with smaller review footprint than incumbent accounting firms
Key Features
Unified finance dashboard
Connects bank accounts, Shopify, and Stripe with auto-categorized transactions and real-time metrics.
AI-powered bookkeeping
Automated transaction categorization and analysis to reduce manual data entry and errors.
Dedicated accountant team
Access to a bookkeeper, Chartered Accountant, tax specialist, and CSM with every plan.
Tax preparation and filing
Federal and state tax preparation and filing handled by in-house specialists.
Automated bill payments
Bill pay with approval workflows so vendor payments are scheduled and tracked.
Payroll add-on
Optional payroll service that integrates with the accounting plan and dashboard.
Counto Copilot
AI financial assistant that answers questions about the books and surfaces insights.
CFO services
Upgradable plan with fractional CFO support for forecasting, planning, and reporting.
Pricing
- Monthly bookkeeping
- Unlimited transactions
- Bank and platform integrations
- Dedicated bookkeeper
- Everything in Bookkeeping
- Tax preparation and filing
- Automated bill payments
- Chartered Accountant access
- Dedicated Customer Success Manager
- Everything in Accounting
- Fractional CFO support
- Financial forecasting and planning
- Advanced reporting
Best For
E-commerce sellers
Shopify and Stripe sellers who need transactions auto-synced and reconciled monthly.
Early-stage startups
Pre-revenue and seed-stage startups outsourcing books, tax, and CFO work to one team.
Foreign founders entering the U.S.
International founders setting up U.S. entities who need compliant bookkeeping and tax filing.
Small businesses scaling ops
SMBs that want to replace a patchwork of bookkeeper, tax accountant, and bill-pay tools.
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