Constant Contact
Email, SMS, social, and event marketing for small businesses
About Constant Contact
Constant Contact is an email marketing platform aimed at small businesses, nonprofits, and multi-location organizations. It combines a drag-and-drop email editor with SMS, social media posting, event registration, ecommerce tools, and automation, priced by contact count. Founded in 1995 and headquartered in Waltham, Massachusetts, it is known for live phone and chat support on every plan.
Pros & Cons
Pros
- Live phone and chat support from marketing experts on every plan, including Lite
- Beginner-friendly editor and onboarding let small businesses send a first campaign quickly
- Built-in event registration, ticketing, and payments, useful for nonprofits and local businesses
- Email, SMS, social posting, and ads managed from one account
- 300+ integrations and a 30-day money-back guarantee
- Nonprofit discounts of up to 30% when prepaying
Cons
- Price rises quickly with list size, and sends above the monthly allowance cost $0.002 each
- Lite and Standard are limited to 1 and 3 automation templates; custom automations require Premium
- No free plan, only a 14-day trial
- Reviewers describe some templates as dated and the editor as less flexible than newer competitors
- SMS is a paid add-on on Lite and Standard
Key Features
Drag-and-Drop Email Editor
Build campaigns from hundreds of templates with an AI copy generator, scheduling, and subject line A/B testing
Marketing Automation
Prebuilt automation templates, an AI campaign builder, automatic resend to non-openers, and custom automations on Premium
SMS Marketing
Send text campaigns alongside email; Premium includes 500 messages and other plans add SMS from $10/month
Social Media Marketing
Schedule and auto-post to Facebook, Instagram, LinkedIn, and other networks, plus a social ads manager
Event Marketing
Host events, manage registrations, sell tickets and products, and take payments from inside the platform
Contact Management and Segmentation
Web signup forms, list-building tools, and custom segments (1 on Lite, 10 on Standard, unlimited on Premium)
Reporting
Campaign reporting from basic results to contact-level open and click tracking
Advertising and SEO Tools
Premium adds Facebook lookalike targeting, Google Ads management, and SEO recommendations
300+ Integrations
Connect Google, Microsoft, Shopify, Canva, Eventbrite, Zapier, and hundreds more apps to sync contacts and data
Multi-Account Management
Constant Contact Teams centralizes templates, branding, and approvals across 5+ accounts for franchises and multi-location brands
Pricing
- Drag-and-drop editor, AI copy generator, templates
- Social media posting
- Basic reporting
- 1 automation template
- 1 custom segment
- Email sends up to 10x contacts per month
- Live phone and chat support
- $10.20/mo billed annually
- Everything in Lite
- Email scheduling and subject line testing
- Advanced reporting (who opens and clicks)
- 3 automation templates and AI campaign builder
- Resend to non-openers
- 10 custom segments
- Social ads manager
- Email sends up to 12x contacts per month
- $29.75/mo billed annually
- Everything in Standard
- Dynamic content
- Unlimited and custom automations, ecommerce templates
- Unlimited custom segments
- Facebook lookalike targeting, Google Ads, SEO recommendations
- 500 SMS messages included
- Priority onboarding and dedicated support
- Email sends up to 24x contacts per month
- $68/mo billed annually
- For teams needing 5+ accounts
- Centralized templates, branding, and approvals
- Built for franchises, multi-location brands, and agencies
Best For
Small business newsletters
Local shops and service businesses send regular promotions and newsletters with templates and live support when they get stuck
Nonprofit fundraising and events
Nonprofits run donor emails, fundraising appeals, and event registrations with discounted pricing
Multi-location and franchise marketing
Franchisors use Constant Contact Teams to keep templates and branding consistent across many local accounts
Event promotion and ticketing
Organizers promote events by email and social, collect registrations, and take payments in one place
Agency client management
Agencies and freelancers manage email and social campaigns for small-business clients
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