Omnisend
Ecommerce email & SMS marketing automation that drives sales
About Omnisend
Omnisend is an ecommerce-focused email and SMS marketing automation platform that helps online stores drive sales through omnichannel campaigns combining email, SMS, and web push notifications. Built specifically for ecommerce businesses on Shopify, WooCommerce, and BigCommerce, it offers pre-built automation workflows for cart abandonment, welcome series, and post-purchase follow-ups with an intuitive drag-and-drop builder.
Pros & Cons
Pros
- Generous free plan with access to all features and 500 emails/month
- True omnichannel approach combining email, SMS, and push notifications in one platform
- Significantly more affordable than Klaviyo, especially at scale (e.g., $10K contacts: $132/mo vs $240/mo)
- Excellent ecommerce integrations with one-click Shopify and WooCommerce setup
- 24/7 live chat and email support on all plans with average 4-minute response time
Cons
- Limited advanced analytics compared to Klaviyo — lacks predictive analytics like customer lifetime value and churn scores
- Platform and support available only in English
- Fewer native integrations with third-party tools like CRMs and Google Analytics
- Automation workflows can become difficult to manage as complexity increases
Key Features
Omnichannel Marketing Automation
Build automated workflows that combine email, SMS, and web push notifications in a single visual builder with pre-built templates for cart abandonment, welcome series, browse abandonment, and post-purchase follow-ups.
Drag-and-Drop Email Builder
Create professional emails using a visual editor with 350+ pre-designed templates, product pickers that sync directly from your store, dynamic discount codes, and product recommendations.
SMS Marketing
Send targeted SMS campaigns alongside emails with text-to-join opt-in, international SMS support for all country codes, and automated SMS triggers based on customer behavior.
Web Push Notifications
Reach customers through browser push notifications without needing phone numbers or email addresses, with no per-message cost on paid plans and automated push sequences.
Advanced Segmentation
Build dynamic customer segments based on purchase history, browsing behavior, email engagement, location, and lifecycle stage that update automatically for always-current targeting.
Ecommerce Integrations
Native one-click integrations with Shopify, WooCommerce, BigCommerce, Wix, and other major ecommerce platforms for seamless product catalog and customer data syncing.
Popups and Signup Forms
Capture subscribers with customizable popups, embedded forms, landing pages, and gamified signup experiences like a Wheel of Fortune to grow your email and SMS lists.
Campaign Analytics and Reporting
Track campaign performance with detailed analytics including open rates, click maps, revenue attribution, and Customer Lifecycle Map for understanding subscriber engagement stages.
Pricing
- Up to 250 contacts
- 500 emails per month
- 60 international SMS
- 500 web push notifications
- Pre-built automation workflows
- Drag-and-drop email builder
- Popups and signup forms
- Segmentation and analytics
- Up to 500 contacts (scales with list size)
- 6,000 emails per month (12x contacts)
- 60 international SMS
- Unlimited web push notifications
- 24/7 live chat and email support
- A/B testing
- Product recommender
- Dedicated IP (volume-dependent)
- Up to 2,500 contacts (scales with list size)
- Unlimited emails
- 3,540+ international SMS credits
- Unlimited web push notifications
- Advanced reporting
- Custom domain signature (SPF/DKIM)
- Dedicated account manager
- Priority support
Best For
Shopify Store Email Marketing
Online Shopify merchants who need a full-featured email marketing platform with one-click integration, automated abandoned cart recovery, and product recommendation emails to boost revenue.
SMS and Email Campaign Coordination
Ecommerce brands that want to run coordinated multi-channel campaigns combining email, SMS, and web push notifications from a single platform without juggling multiple tools.
Small Business Ecommerce Automation
Small to medium ecommerce businesses looking for an affordable alternative to Klaviyo with pre-built automation workflows for welcome series, cart recovery, and post-purchase follow-ups.
List Growth and Lead Capture
Online stores focused on growing their subscriber lists through popups, landing pages, gamified signup forms, and text-to-join SMS opt-ins to build a first-party marketing audience.
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Featured In
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