Founded

2014

Starting Price

$45

About Clearbit

Clearbit is a B2B data intelligence and enrichment platform that provides marketing and revenue teams with real-time company and contact data to power lead scoring, routing, and personalization. It enriches CRM records with over 100 firmographic, demographic, and technographic data points sourced from 250+ verified public and private sources. Acquired by HubSpot in late 2023, Clearbit is now integrated as Breeze Intelligence, functioning as an add-on for HubSpot customers.

Pros & Cons

Pros

High data accuracy from 250+ verified sources with 30-day refresh cycles
Deep native HubSpot integration without import/export workflows
100+ attributes per record including firmographics and technographics
Real-time enrichment at the point of data entry
Website visitor identification adds top-of-funnel signals

Key Features

Real-Time Data Enrichment

Instantly adds 100+ B2B data points to contact and company records as they enter the CRM

Website Visitor Identification

Converts anonymous website traffic into identified company-level buying signals via IP intelligence

Buying Intent Detection

Tracks which companies are visiting your site and what pages they view

Form Shortening

Pre-fills form fields using email enrichment to reduce friction and improve conversion rates

Lead Scoring & Routing

Scores inbound leads in real time using firmographic and technographic fit signals

Bulk Enrichment

Enriches existing CRM records in bulk and keeps data fresh with 30-day rebuild cycles

Technographic Data

Shows which technologies a target company currently uses for better targeting

Pricing

Starter

$45/month

100 credits/month
Basic enrichment
Form shortening
Manual & workflow enrichment

Standard

$405

Best For

Inbound Lead Qualification

Enrich form submissions with firmographic data to auto-score and route leads to sales

Account-Based Marketing

Identify high-fit companies visiting your site and trigger personalized outreach

CRM Data Hygiene

Bulk-enrich and continuously refresh existing contact and company records

Sales Prospecting

Surface technographic and firmographic insights to prioritize accounts matching your ICP

Tags:b2b-data data-enrichment lead-intelligence crm sales-intelligence

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Featured In

#4

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Best for HubSpot-centric sales teams who need real-time data enrichment and website visitor intelligence.

#5

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Best for HubSpot-native GTM teams — Clearbit provides the tightest CRM enrichment integration available, but only for teams committed to the HubSpot ecosystem

Clearbit