Clearbit
B2B data enrichment and intelligence, now part of HubSpot
Founded
2014
Starting Price
$45
Category
Sales & CRM
Last updated March 4, 2026
About Clearbit
Clearbit is a B2B data intelligence and enrichment platform that provides marketing and revenue teams with real-time company and contact data to power lead scoring, routing, and personalization. It enriches CRM records with over 100 firmographic, demographic, and technographic data points sourced from 250+ verified public and private sources. Acquired by HubSpot in late 2023, Clearbit is now integrated as Breeze Intelligence, functioning as an add-on for HubSpot customers.
Pros & Cons
Pros
- High data accuracy from 250+ verified sources with 30-day refresh cycles
- Deep native HubSpot integration without import/export workflows
- 100+ attributes per record including firmographics and technographics
- Real-time enrichment at the point of data entry
- Website visitor identification adds top-of-funnel signals
Key Features
Real-Time Data Enrichment
Instantly adds 100+ B2B data points to contact and company records as they enter the CRM
Website Visitor Identification
Converts anonymous website traffic into identified company-level buying signals via IP intelligence
Buying Intent Detection
Tracks which companies are visiting your site and what pages they view
Form Shortening
Pre-fills form fields using email enrichment to reduce friction and improve conversion rates
Lead Scoring & Routing
Scores inbound leads in real time using firmographic and technographic fit signals
Bulk Enrichment
Enriches existing CRM records in bulk and keeps data fresh with 30-day rebuild cycles
Technographic Data
Shows which technologies a target company currently uses for better targeting
Pricing
Starter
$45/month
- 100 credits/month
- Basic enrichment
- Form shortening
- Manual & workflow enrichment
Standard
$405
Best For
Inbound Lead Qualification
Enrich form submissions with firmographic data to auto-score and route leads to sales
Account-Based Marketing
Identify high-fit companies visiting your site and trigger personalized outreach
CRM Data Hygiene
Bulk-enrich and continuously refresh existing contact and company records
Sales Prospecting
Surface technographic and firmographic insights to prioritize accounts matching your ICP
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Featured In
#4
7 Best AI Tools for Sales Prospecting & Lead Intelligence (2026)
Best for HubSpot-centric sales teams who need real-time data enrichment and website visitor intelligence.
#5
Best B2B Data Enrichment Tools for Go-to-Market Teams (2026)
Best for HubSpot-native GTM teams — Clearbit provides the tightest CRM enrichment integration available, but only for teams committed to the HubSpot ecosystem
