Clearbit
B2B data enrichment and intelligence, now part of HubSpot
About Clearbit
Clearbit is a B2B data intelligence and enrichment platform that provides marketing and revenue teams with real-time company and contact data to power lead scoring, routing, and personalization. It enriches CRM records with over 100 firmographic, demographic, and technographic data points sourced from 250+ verified public and private sources. Acquired by HubSpot in late 2023, Clearbit is now integrated as Breeze Intelligence, functioning as an add-on for HubSpot customers.
Pros & Cons
Pros
- High data accuracy from 250+ verified sources with 30-day refresh cycles
- Deep native HubSpot integration without import/export workflows
- 100+ attributes per record including firmographics and technographics
- Real-time enrichment at the point of data entry
- Website visitor identification adds top-of-funnel signals
- Established data provider with over a decade of sourcing infrastructure
Cons
- No longer standalone — requires paid HubSpot subscription
- Opaque pricing with costs often reaching $12,000-$80,000+/year
- Unused monthly credits don't roll over
- Some data gaps and outdated records for smaller companies
- Free tier was shut down in April 2026
Key Features
Real-Time Data Enrichment
Instantly adds 100+ B2B data points to contact and company records as they enter the CRM
Website Visitor Identification
Converts anonymous website traffic into identified company-level buying signals via IP intelligence
Buying Intent Detection
Tracks which companies are visiting your site and what pages they view
Form Shortening
Pre-fills form fields using email enrichment to reduce friction and improve conversion rates
Lead Scoring & Routing
Scores inbound leads in real time using firmographic and technographic fit signals
Bulk Enrichment
Enriches existing CRM records in bulk and keeps data fresh with 30-day rebuild cycles
Technographic Data
Shows which technologies a target company currently uses for better targeting
CRM & Ad Platform Integrations
Native HubSpot integration plus Salesforce, LinkedIn, Facebook, and Google Ads
Multi-Source Coverage
Aggregates data from websites, social profiles, job boards, SEC filings, and crowdsourced sources
Pricing
- 100 credits/month
- Basic enrichment
- Form shortening
- Manual & workflow enrichment
- 1,000 credits/month
- Continuous auto-enrichment
- All Starter features
- 10,000 credits/month
- Full-scale enrichment
- All Standard features
- Custom credit volume
- Salesforce sync
- Ad audiences
- Dedicated support
Best For
Inbound Lead Qualification
Enrich form submissions with firmographic data to auto-score and route leads to sales
Account-Based Marketing
Identify high-fit companies visiting your site and trigger personalized outreach
CRM Data Hygiene
Bulk-enrich and continuously refresh existing contact and company records
Sales Prospecting
Surface technographic and firmographic insights to prioritize accounts matching your ICP
Conversion Optimization
Shorten forms using email-based pre-fill to reduce friction while maintaining data quality
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Featured In
7 Best AI Tools for Sales Prospecting & Lead Intelligence (2026)
Best for HubSpot-centric sales teams who need real-time data enrichment and website visitor intelligence.
Best B2B Data Enrichment Tools for Go-to-Market Teams (2026)
Best for HubSpot-native GTM teams — Clearbit provides the tightest CRM enrichment integration available, but only for teams committed to the HubSpot ecosystem
7 Apollo.io Alternatives With Better Email Verification (2026)
Best for HubSpot users whose email quality problem is CRM data decay rather than initial list building — a complementary enrichment layer rather than a direct Apollo replacement.
The Complete B2B Demand Generation Stack (2026)
Best data enrichment tool for B2B demand gen — transforms anonymous leads into qualified prospects your sales team can prioritize and personalize outreach to.
5 Tools That Integrate With HubSpot for Better Sales Workflows (2026)
Best HubSpot integration for data enrichment — Clearbit/Breeze Intelligence is the only enrichment tool natively built into HubSpot, making it the most seamless way to keep CRM data complete and current.