BetterContact
Waterfall enrichment across 20+ providers for verified emails and mobile numbers
About BetterContact
BetterContact is a waterfall contact enrichment platform that queries 20+ data providers in sequence to find work emails and mobile phone numbers, then validates every result before charging a credit. It adds Connect Intelligence scoring for mobile numbers, a Waterfall Lead Finder that searches 7+ lead databases, and 28 native integrations including Clay, HubSpot, Salesforce, and Zapier.
Pros & Cons
Pros
- One subscription covers 20+ email and phone providers, replacing several separate data contracts
- Credits are charged only for verified results, so failed lookups cost nothing
- Connect Intelligence on Pro charges only for high-propensity mobile numbers
- Low entry price: $15/month Starter plan and 50 free credits without a card
- Strong mobile number coverage in Europe compared with US-focused databases
- Credit roll-over up to 2x the monthly allowance, 12 months on annual plans
Cons
- Mobile numbers cost 10 credits each, so phone-heavy prospecting gets expensive at volume
- Waterfall lookups take minutes rather than seconds, and a running enrichment can't be cancelled
- Focused on emails and phones; no firmographic or technographic enrichment
- The HubSpot Marketplace app has few reviews (2.7/5 from 3), and one reviewer reports it only looks up mobile numbers
- Clay and Zapier integrations require the Pro plan
Key Features
Waterfall enrichment (20+ providers)
Queries 20+ email and phone data providers one after another (including Datagma, RocketReach, ContactOut, People Data Labs, and Hunter) with AI-driven provider routing based on geography, industry, and seniority.
Pay only for valid data
Credits are charged only when a valid email or mobile number is found and verified. 1 credit = 1 email with verification; 10 credits = 1 mobile phone with verification.
Multi-layer validation
Emails are verified through Bouncer with catch-all validation; mobile numbers are checked against Trestle, IPQS, HLR, and carrier signals on Pro and Enterprise.
Connect Intelligence
Scores every mobile number by likelihood to connect. On Pro and above you are charged only for high-propensity (P1) numbers; low and bad numbers are scored for free.
Waterfall Lead Finder
Searches 7+ B2B lead databases in one query to build verified prospect lists from scratch.
Native HubSpot app
HubSpot Marketplace app with a CRM sidebar card for one-by-one lookups and a workflow action that enriches contacts automatically when they enroll, updating contact properties in HubSpot.
Clay, Zapier, Make, and n8n
Native Clay column with per-row cost caps, a Zapier app with 3 triggers and 4 actions, plus Make scenarios and an n8n community node.
CRM and sequencer integrations
28 native integrations including Salesforce, Lemlist, Smartlead, Instantly, Google Sheets, and Airtable.
REST API, webhooks, and CSV
REST API v2 with sync and async modes, signed webhooks, and drag-and-drop CSV upload for up to 100k rows.
Credit roll-over
Unused credits roll over month to month, capped at twice the subscribed amount; annual plans extend roll-over to 12 months.
Pricing
- 50 free credits on signup, no credit card
- Waterfall enrichment across 20+ providers
- Only charged when valid data is found
- 200 credits/month (20 mobile phones or 200 valid emails)
- Waterfall enrichment (20+ vendors) and Waterfall Lead Finder
- 1 credit per email, 10 credits per mobile phone, charged only when valid
- API and integrations
- Email verification by Bouncer
- Credit roll-over
- Chat support
- Annual billing: 2 months free
- 1,000 credits $49; 3,000 $149; 5,000 $199; 10,000 $399; 20,000 $799; 30,000 $1,199; 50,000 $1,999 per month
- Everything in Starter
- Connect Intelligence mobile scoring (pay only for P1 numbers)
- Mobile phone verification (Trestle, IPQS, internal)
- Email and catch-all verification
- Clay and Zapier integrations
- Premium support
- Annual billing: 2 months free
- Starts at $799/month, custom credit volume
- Everything in Pro
- Use your own provider API keys
- Enterprise bulk discounts
- Dedicated account manager
Best For
Cold-calling programs
SDR teams use the phone waterfall and Connect Intelligence scoring to dial numbers most likely to pick up.
HubSpot inbound enrichment
RevOps teams enroll new inbound contacts in a HubSpot workflow so BetterContact fills in mobile numbers and emails automatically.
Clay table enrichment
Growth teams add BetterContact as a Clay column to run waterfall enrichment row by row with cost caps.
Outbound agencies
Agencies consolidate multiple data vendors into one bill and enrich client lead lists via CSV or API.
Embedded enrichment
SaaS products call the REST API and webhooks to offer contact enrichment inside their own app.
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Featured In
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