True Fit
AI-powered size and fit intelligence for fashion retailers
About True Fit
True Fit is an AI-powered size and fit personalization platform that helps fashion retailers reduce returns and boost conversions. Built on the Fashion Genome — the world's largest connected dataset for apparel and footwear with data from 82 million shoppers and 30,000+ brands — it delivers personalized size recommendations, fit ratings, and merchandising analytics through SaaS, APIs, and Shopify integration.
Pros & Cons
Pros
- Powered by the world's largest fashion fit dataset with 82M+ active shoppers and 30,000+ brands
- Reduces fit-related returns by up to 24-40% based on retailer case studies
- Shopify integration is no-code and deploys in one day
- True Fit users generate 27% of orders on integrated Shopify merchant sites with 14% GMV lift
- Uses outcome-based data (what shoppers kept) rather than just size charts
Cons
- Pricing starts at \u0024500/month — expensive for small or emerging brands
- Enterprise pricing is opaque and requires sales engagement
- Effectiveness depends on brand coverage within the Fashion Genome dataset
- Primarily focused on apparel and footwear — not applicable to other retail categories
Key Features
Fashion Genome
Cross-market dataset combining data from 82M+ shoppers and 30,000+ brands for sizing intelligence
AI Size Recommendations
Personalized size guidance based on outcome data — what shoppers actually kept, not just size charts
Fit Hub (Gen AI)
Generative AI that synthesizes fit info from reviews, size charts, sales data, and descriptions
Shopify Integration
One-day no-code setup on Shopify with 900% merchant adoption growth
Agentic AI Shopping
AI shopping agent that answers fit and sizing questions in real-time on product pages
Merchandising Analytics
Insights into sizing patterns, return reasons, and product-level fit data for merchandising decisions
Cross-Retailer Data
Leverages anonymized purchase and return data from 550M+ shoppers across retailer network
Sizing by Reviews
Extracts and surfaces fit-related insights from customer product reviews
Pricing
- AI size recommendations
- Shopify integration
- Fashion Genome access
- No-code setup
- Custom integration
- Full API access
- Merchandising analytics
- Fit Hub Gen AI
- Dedicated support
- Advanced data insights
Best For
Reduce Fit-Related Returns
Help online shoppers find the right size the first time, cutting return rates by up to 40%
Boost E-commerce Conversions
Increase purchase confidence with AI-powered size recommendations on product pages
Shopify Store Optimization
Add fit personalization to Shopify stores with a simple no-code integration
Merchandising Intelligence
Analyze sizing patterns and return data to optimize product assortment and sizing strategies
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