Firework
AI-powered video commerce platform for shoppable video, live shopping, and 1:1 video chat
Founded
2017
Starting Price
Free
Category
E-commerce
Last updated February 9, 2026
About Firework
Firework is the world's largest AI-powered video commerce platform that helps brands bring in-store experiences online. With shoppable video, live shopping, 1:1 video chat, and an AI shopping agent, Firework enables over 1,500 global brands including Walmart, L'Oreal, and Samsung to drive engagement and conversions directly on their websites.
Pros & Cons
Pros
- Comprehensive video commerce suite covering shoppable video, live shopping, and 1:1 chat in one platform
- Proven conversion results � top shoppable videos deliver 8% CVR, fashion brands see up to 21% CVR
- Seamless integrations with major e-commerce platforms (Shopify, Salesforce, BigCommerce, Magento)
- Trusted by 1,500+ global brands including Walmart, L'Oreal, Samsung, and Victoria's Secret
- Omnichannel distribution across website, email, SMS, social, and in-store
Key Features
Shoppable Video
Embed interactive short and long-form videos on your website enabling direct purchases with integrated product tagging
Live Shopping
Host live commerce events with real-time product showcases, audience interaction, and instant checkout
1:1 Video Chat
Connect shoppers with product experts via personalized video calls for guided selling experiences
AI Shopping Agent (AVA)
Conversational AI assistant delivering human-like interactions to guide customers through product discovery and purchase
Video Showroom
Create 24/7 virtual showrooms bridging digital and physical retail with interactive video experiences
Omnichannel Syndication
Deploy video content across website, email, SMS, social media, mobile apps, and in-store displays
E-commerce Integrations
Native integrations with Shopify, Salesforce, BigCommerce, Magento, WooCommerce, and more
Pricing
Pilot
Free
- 10 video uploads
- Up to 3 playlists
- 1 user login
- 720p videos
- Standard analytics
Best For
Shoppable Product Videos
Embed interactive product videos on e-commerce pages that let shoppers browse, learn, and purchase without leaving the video experience
Live Shopping Events
Host live commerce streams to launch products, showcase collections, and engage audiences in real-time with instant checkout
Virtual Clienteling
Enable store associates and product experts to connect with online shoppers via 1:1 video chat for personalized recommendations
Omnichannel Video Marketing
Distribute shoppable video content across email campaigns, SMS, social media, and in-store QR codes to drive conversions everywhere
