ActiveCampaign
Email marketing and sales automation for growing businesses
Founded
2003
Starting Price
$15
Category
Marketing Automation
Last updated February 19, 2026
About ActiveCampaign
ActiveCampaign is an email marketing, marketing automation, and CRM platform built for businesses that need sophisticated automation workflows without enterprise complexity. With 135+ triggers and actions, 500+ pre-built automation recipes, built-in CRM with deal pipelines, and AI-powered segmentation, it bridges the gap between simple email tools and full marketing suites.
Pros & Cons
Pros
- Best-in-class automation builder with 135+ triggers/actions and visual branching logic
- 500+ pre-built automation recipes for common marketing workflows
- Built-in CRM with deal pipelines bridges the gap between marketing and sales
- Advanced segmentation based on behavior, email activity, tags, custom fields, and deal stage
- Strong e-commerce automations for Shopify and WooCommerce (abandoned cart, winback, cross-sell)
Key Features
Marketing Automation Builder
Visual automation builder with 135+ triggers and actions, conditional logic, branching, and 500+ pre-built automation recipes
Email Marketing
Drag-and-drop email editor with 250+ templates, dynamic content, A/B testing, and scheduled or triggered sending
Built-in CRM
Sales CRM with deal pipelines, lead scoring, task management, and pipeline automation triggered by contact behavior
AI-Powered Segmentation
AI suggests high-impact audience segments like likely repeat buyers or at-risk subscribers from your contact data
Landing Pages
Drag-and-drop landing page builder with templates for lead capture, webinar signups, and campaign pages
Site Tracking
Track visitor behavior on your website and trigger automations based on pages viewed, time on site, and actions taken
E-commerce Automations
Pre-built flows for abandoned cart recovery, post-purchase follow-ups, winback campaigns, and cross-sell sequences via Shopify and WooCommerce
Pricing
Starter
$15/month
- 1,000 contacts included
- Email marketing campaigns
- Marketing automation
- 150+ email templates
- Drag-and-drop editor
Best For
E-commerce Marketing Automation
Automate abandoned cart recovery, post-purchase sequences, product recommendations, and winback campaigns with Shopify/WooCommerce integration
B2B Lead Nurturing
Score leads, route them through automated email sequences based on behavior, and hand off qualified leads to the CRM for sales follow-up
SaaS Onboarding Flows
Build automated onboarding sequences triggered by user sign-up, trial start, feature usage, and upgrade events
Sales Pipeline Automation
Use the built-in CRM to manage deals, automate follow-up tasks, and trigger emails based on deal stage changes
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