Softr
Build custom AI business apps, portals & internal tools with no code
About Softr
Softr is a no-code platform that lets teams build custom business applications, client portals, and internal tools without writing code. It combines an AI-powered app builder, a built-in database, workflows, and 50+ integrations (including Airtable, Notion, HubSpot, Stripe, and major AI models) into a single platform used by over one million teams.
Pros & Cons
Pros
- Genuinely no-code interface that non-developers can use to ship production apps
- AI app builder dramatically shortens the time from idea to working prototype
- Strong native integration with Airtable, making it a popular front-end for Airtable bases
- Excellent for client portals, internal tools, and member directories out of the box
- Flexible user permissions and authentication including SSO on higher plans
Cons
- Per-app-user pricing can get expensive as portals scale beyond a few hundred users
- Less design flexibility than full website builders like Webflow
- Workflows and AI credits are metered, so heavy automation users may need higher tiers
- Limited offline or fully native mobile capabilities compared to true mobile app builders
Key Features
AI App Builder
Describe your idea in plain language and Softr's AI generates the interface, data model, and logic automatically.
Softr Database
Built-in relational database for storing and managing application data without needing an external tool.
Workflows
Visual automation engine to connect apps and run multi-step processes across your stack.
Client Portals
Templates and components for building branded customer or partner portals with gated access.
User Authentication & Permissions
Granular user groups, role-based access, and SSO options for controlling who sees what.
Forms & Data Collection
Native forms that capture data into your database and trigger downstream automations.
Mobile-Ready Apps
Convert any Softr app into a mobile-optimised or installable PWA experience.
50+ Integrations
Native connectors for Airtable, Notion, Google Sheets, HubSpot, Slack, Stripe, OpenAI, Claude, Gemini, and more.
Ask AI Agents
Embed AI agents inside your app to answer questions and perform tasks on top of your data.
Custom Domains & Branding
Publish apps on your own domain with custom CSS/JS, theming, and white-label options.
Pricing
- Unlimited apps and collaborators
- 10 app users
- 5,000 database records
- 5 AI credits per month
- Custom domain
- 20 app users
- 50,000 database records
- 2,500 workflow actions
- 10 AI credits per month
- Custom CSS/JS
- 100 app users
- 500,000 database records
- 10,000 workflow actions
- 50 AI credits per month
- 3 custom user groups
- 500 app users
- 1 million database records
- 25,000 workflow actions
- 100 AI credits per month
- Unlimited user groups
- Custom usage limits
- SSO (SAML, OpenID)
- Dedicated success manager
- Priority support
- Audit logging
Best For
Client Portals
Agencies and service businesses use Softr to give clients a branded portal for files, requests, and project status.
Internal Tools
Operations teams build CRUD dashboards, admin panels, and approval workflows on top of Airtable or Softr's database.
Membership & Community Sites
Creators and associations launch gated membership sites with directories, content libraries, and member-only resources.
Marketplaces & Directories
Founders ship two-sided marketplaces and listing directories with search, filters, and Stripe payments.
AI-Powered Business Apps
Teams embed AI agents and LLM workflows into custom apps for things like document Q&A, lead enrichment, and support triage.
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Featured In
Best No-Code App Builders for Internal Tools and Admin Panels (2026)
Best for permission-aware portals and internal apps built on top of an existing database like Airtable.
Best No-Code Builders for Marketplace and Two-Sided Platform MVPs (2026)
Best for quickly validating a directory or listing-style marketplace on top of Airtable before investing in a deeper build.