
Shipup
Post-purchase order tracking, delivery notifications, and returns for e-commerce
About Shipup
Shipup (now branded Shipup by ZigZag, part of Global Blue) is a post-purchase platform for online retailers. It sends branded multichannel delivery notifications, hosts a personalized tracking page, predicts delivery dates, detects delivery incidents, files carrier claims, and runs a returns portal from one dashboard.
Pros & Cons
Pros
- Covers tracking, notifications, delivery estimates, claims, and returns in one platform
- Tracking page and notifications double as a marketing channel with revenue attribution
- WhatsApp, SMS, and Apple Wallet notifications in addition to email
- Native CMS integrations get most stores live in under two weeks
- Reviewers on Capterra and Software Advice report easy setup and responsive support
Cons
- Starts at €299/month with a mandatory 12-month commitment, which rules out small stores
- Per-package fees on top of the subscription, with SMS and WhatsApp billed separately
- Onboarding support is a paid service
- Few public reviews and a mainly European customer base
Key Features
Multichannel delivery notifications
Proactive shipping updates by email, SMS, WhatsApp, and Apple Wallet at each delivery stage, with open, click, and conversion analytics.
Branded tracking page
Customizable tracking page with product recommendations, promotional banners, videos, and FAQs to drive traffic back to the store.
Smart Delivery Estimate
AI-powered delivery date shown on product, cart, and checkout pages, plus a real-time ETA on the tracking page.
Returns portal
Branded self-service returns process, powered by ZigZag, to cut return-related tickets and costs.
Delivery incident dashboard
Detects delays and anomalies across carriers and benchmarks carrier performance.
Automated carrier claims
Files claims with carriers automatically for lost or damaged parcels.
Post-delivery surveys
Collects feedback after delivery, routes issues internally, and sends happy customers to review sites.
Logistics and marketing dashboards
Unified carrier data for logistics teams and revenue attribution for notification and tracking-page campaigns.
150+ integrations
Native connectors for e-commerce platforms, carriers, and helpdesk apps, plus API, webhooks, FTP, and a Chrome extension for support agents.
Pricing
- One-year commitment
- From €0.12 per package
- Branded tracking page and email notifications
- CMS, carrier, and app integrations
- Add-ons billed per package or per message
- One-year commitment
- From €0.12 per package
- Most popular plan
- More channels, integrations, and services than Essential
- One-year commitment
- Custom price per package
- API, webhooks and FTP, SSO, multi-account management
- Dedicated CSM and priority SLAs
Best For
Reduce WISMO support tickets
Proactive delivery notifications answer where-is-my-order questions before customers contact support.
Monetize the post-purchase journey
Use the tracking page and notifications for product recommendations and loyalty promotions that drive repeat orders.
Monitor carrier performance
Logistics teams compare carriers on delays and incidents and recover costs through automated claims.
Improve checkout conversion
Show reliable delivery dates on product and checkout pages to reduce cart abandonment.
Branded returns
Give shoppers a self-service returns portal that keeps the brand experience consistent.
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