MailerLite
Simple email marketing for small businesses and creators
About MailerLite
MailerLite is an intuitive email marketing platform designed for small businesses, creators, and bloggers who need powerful features without complexity. Founded in 2010, it offers drag-and-drop builders, automation workflows, landing pages, and website creation tools with industry-leading deliverability rates and transparent pricing.
Pros & Cons
Pros
- Exceptional value with generous free plan (1,000 subscribers) and paid plans from just $10/month
- Clean, intuitive interface perfect for beginners while powerful enough for advanced users
- Industry-leading 92.7% deliverability rate with built-in authentication
- Only charges for active subscribers — unsubscribed and bounced contacts don't count
- 24/7 award-winning live chat support on all paid plans
- All-in-one platform with email, websites, landing pages, and e-commerce
Cons
- Missing advanced features like lead scoring, built-in CRM, and detailed automation reports
- Strict approval process can delay account activation
- Template library access restricted to paid plans
- Smaller integration ecosystem compared to Mailchimp or ActiveCampaign
- No migration assistance or live chat for free plan users
Key Features
Drag & Drop Email Builder
Intuitive visual editor with pre-built blocks for text, images, CTAs, surveys, and countdown timers with version tracking
Landing Page Builder
Create responsive landing pages with 70+ pro-designed sections and 20+ content blocks
Email Automation
Visual automation builder for welcome sequences, lead nurturing, and complex behavior-triggered workflows
Website Builder
Build complete websites alongside email campaigns with unlimited pages on paid plans
RSS-to-Email Campaigns
Automatically convert new blog posts into email newsletters for consistent audience engagement
Advanced Segmentation
Segment subscribers based on email interactions, form submissions, and custom fields for targeted campaigns
E-commerce Integration
Built-in Stripe integration plus Shopify, WooCommerce, and other platform connections
High Deliverability
Built-in DKIM and SPF authentication with 92.7% deliverability rate and strict sender reputation management
Pricing
- Up to 1,000 subscribers
- 12,000 monthly emails
- Email campaigns & automation
- 1 website & 10 landing pages
- Drag & drop editor
- Email support
- Everything in Free
- Unlimited websites & landing pages
- Remove MailerLite logo
- RSS & AutoResend campaigns
- Custom templates
- Multiple triggers in automation
- 24/7 chat support
- Everything in Growing Business
- Unlimited account users
- Custom HTML editor
- Unsubscribe page builder
- Password-protected websites
- Custom code injection
- Preference center
- 100,000+ subscribers
- Dedicated account manager
- Custom integrations
- Priority support
Best For
Small Business Email Marketing
SMBs and startups building email lists and nurturing leads through drip campaigns without breaking the budget
Content Creator Newsletters
Bloggers and creators automatically turning blog posts into newsletters using RSS-to-email and growing audiences with landing pages
E-commerce Customer Engagement
Drive repeat sales with abandoned cart reminders and post-purchase follow-ups via Shopify and WooCommerce integrations
Freelancer & Consultant Outreach
Manage client communication and build authority with educational email sequences from one affordable platform
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