Imagify
The easiest image optimization and WebP/AVIF conversion tool for WordPress
About Imagify
Imagify is a cloud-based image optimization service that compresses, resizes, and converts images to WebP and AVIF formats. Built by WP Media (the team behind WP Rocket), it offers a WordPress plugin with bulk optimization, smart compression, and automatic processing on upload — helping websites load faster without sacrificing image quality.
Pros & Cons
Pros
- Built by the WP Rocket team — trusted by over 1 million WordPress sites
- One-click bulk optimization makes it effortless to compress an entire media library
- WebP and AVIF conversion included at no extra cost on all plans
- Optimized images persist on your site even if you cancel your account
- Generous free tier with 20MB/month for small sites or testing
Cons
- Primarily focused on WordPress — limited options for non-WordPress sites beyond the web tool
- Monthly quota system can be restrictive for image-heavy sites on the Growth plan
- No lossless compression option in the free tier
- Overage pricing on Growth plan ($5/GB) can add up quickly for large libraries
Key Features
Smart Compression
Three compression levels (Normal, Aggressive, Ultra) that automatically balance file size reduction with visual quality
WebP & AVIF Conversion
Automatically convert images to next-gen WebP and AVIF formats for maximum browser performance
Bulk Optimization
Optimize your entire media library in one click with async bulk processing
Auto-Optimize on Upload
Images are automatically compressed and converted the moment they're uploaded to WordPress
Image Resizing
Resize oversized images to a max width/height on upload to prevent unnecessarily large files
Backup & Restore
Original images are backed up so you can restore them or re-optimize with different settings anytime
Multi-Site Support
Use your Imagify quota across unlimited WordPress websites from a single account
Online Image Optimizer
Web-based tool at imagify.io lets you optimize images without WordPress, via drag and drop
Pricing
- 20 MB quota per month (~200 images)
- Smart compression
- WebP & AVIF conversion
- Unlimited websites
- No credit card required
- 500 MB quota per month (~5,000 images)
- All compression levels
- WebP & AVIF conversion
- Bulk optimization
- Unlimited websites
- $5 per additional 1 GB
- Unlimited optimization (fair use)
- All compression levels
- WebP & AVIF conversion
- Bulk optimization
- Unlimited websites
- Priority support
Best For
WordPress Performance Optimization
Compress and convert all images across your WordPress site to dramatically improve page load times and Core Web Vitals scores
WooCommerce Store Speed
Bulk optimize product images to reduce page weight and improve shopping experience and SEO rankings
Blog & Content Sites
Automatically optimize featured images and media on upload so editors never have to think about image compression
Agency Workflow
Use a single Imagify account across all client WordPress sites with shared quota and consistent optimization settings
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