Imagify
The easiest image optimization and WebP/AVIF conversion tool for WordPress
Founded
2016
Starting Price
Free
Category
Design & Creative
Last updated March 25, 2026
About Imagify
Imagify is a cloud-based image optimization service that compresses, resizes, and converts images to WebP and AVIF formats. Built by WP Media (the team behind WP Rocket), it offers a WordPress plugin with bulk optimization, smart compression, and automatic processing on upload — helping websites load faster without sacrificing image quality.
Pros & Cons
Pros
- Built by the WP Rocket team — trusted by over 1 million WordPress sites
- One-click bulk optimization makes it effortless to compress an entire media library
- WebP and AVIF conversion included at no extra cost on all plans
- Optimized images persist on your site even if you cancel your account
- Generous free tier with 20MB/month for small sites or testing
Key Features
Smart Compression
Three compression levels (Normal, Aggressive, Ultra) that automatically balance file size reduction with visual quality
WebP & AVIF Conversion
Automatically convert images to next-gen WebP and AVIF formats for maximum browser performance
Bulk Optimization
Optimize your entire media library in one click with async bulk processing
Auto-Optimize on Upload
Images are automatically compressed and converted the moment they're uploaded to WordPress
Image Resizing
Resize oversized images to a max width/height on upload to prevent unnecessarily large files
Backup & Restore
Original images are backed up so you can restore them or re-optimize with different settings anytime
Multi-Site Support
Use your Imagify quota across unlimited WordPress websites from a single account
Pricing
Starter
Free/month
- 20 MB quota per month (~200 images)
- Smart compression
- WebP & AVIF conversion
- Unlimited websites
- No credit card required
Best For
WordPress Performance Optimization
Compress and convert all images across your WordPress site to dramatically improve page load times and Core Web Vitals scores
WooCommerce Store Speed
Bulk optimize product images to reduce page weight and improve shopping experience and SEO rankings
Blog & Content Sites
Automatically optimize featured images and media on upload so editors never have to think about image compression
Agency Workflow
Use a single Imagify account across all client WordPress sites with shared quota and consistent optimization settings