
The open-source ecommerce platform built on WordPress
WooCommerce is a free, open-source ecommerce plugin that transforms any WordPress website into a fully functional online store. With complete ownership of your data, unlimited customization through thousands of plugins, and zero platform transaction fees, it powers over 5 million active stores — making it the most widely used ecommerce solution on the web.
The base WooCommerce plugin is completely free — pay only for hosting, domain, and optional premium extensions
Built natively on WordPress, combining the world's most popular CMS with full ecommerce capabilities
No limits on products, variants, or store size — fully customizable with PHP, CSS, and thousands of themes
Hundreds of free and premium extensions for payments, shipping, subscriptions, bookings, and more
Supports 100+ payment gateways including Stripe, PayPal, Square, and region-specific options
Inherits WordPress's powerful SEO capabilities plus plugins like Yoast WooCommerce SEO for product optimization
Self-hosted solution means you own all your customer data, product data, and store content — no platform lock-in
Existing WordPress blogs or business sites that want to add a store without rebuilding on a new platform
New businesses that want maximum functionality with minimal monthly fees — pay for hosting instead of platform subscriptions
Businesses where blog content, SEO, and organic traffic drive product sales — WordPress's native strength
Stores needing unique functionality that hosted platforms can't provide — full code access allows anything
Best for technically comfortable sellers who want maximum control — zero platform fees and unmatched SEO make it ideal for content-driven Etsy graduates
Best for store owners comfortable with WordPress who want full control over their review system. The combination of native functionality and plugin extensibility is hard to beat on a budget, but requires more hands-on management than hosted alternatives.
Full REST API for custom integrations, headless commerce, and connecting with external systems
Plugins like WPML and WooCommerce Multilingual enable full internationalization
Native WordPress blogging creates a powerful content marketing engine alongside your store
Agencies and freelancers who want complete control over the stack and can maintain the infrastructure

The fastest AI code editor — built in Rust for speed and collaboration