Dokan
Turn your WordPress site into a multivendor marketplace
About Dokan
Dokan is a WooCommerce-based multivendor marketplace plugin by weDevs that lets you build an Amazon- or Etsy-style marketplace on WordPress. Vendors get their own frontend dashboards, storefronts, and commission tracking, while admins control payouts, products, and marketplace rules.
Pros & Cons
Pros
- Mature, battle-tested plugin with tens of thousands of live marketplaces
- Built on WooCommerce, so it inherits a huge ecosystem of payment and shipping integrations
- Generous free tier lets you launch a basic marketplace before paying
- Wide range of premium modules (bookings, auctions, subscriptions, delivery time) covers most niche models
- Own your data and infrastructure, unlike hosted SaaS marketplace builders
Cons
- Requires self-hosted WordPress and WooCommerce, so non-technical users face a real setup curve
- Annual licenses can get expensive once you need multiple premium modules
- Performance tuning is on you; large marketplaces need caching and a solid host
- Some advanced features (Stripe Connect, bookings) are locked to higher tiers
- Support response times on lower tiers can be slower than competitors
Key Features
Frontend Vendor Dashboard
Vendors manage products, orders, coupons, and earnings from a dedicated frontend dashboard without admin access.
Independent Vendor Stores
Each vendor gets a branded storefront with custom banner, logo, profile, and product catalog.
Flexible Commission System
Set global, per-vendor, per-product, or category-based commission rates with fixed or percentage splits.
Multiple Payment Gateways
Integrates with Stripe Connect, PayPal Marketplace, Razorpay, and Mangopay for automated vendor payouts.
Product Bulk Edit
Vendors can edit pricing, stock, and attributes across many products at once to save time.
Advanced Shipping
Supports vendor-specific shipping rules, zones, distance-based rates, and shipment tracking.
Subscription & Booking Products
Premium modules enable recurring vendor subscriptions, bookable services, and auction listings.
Vendor Analytics & Reports
Both admins and vendors get sales, earnings, tax, and refund reports with filterable date ranges.
Vendor Verification & Staff
Approve vendors via ID/document verification and let vendors add staff members with role permissions.
Vendor Subscription Packs
Charge vendors recurring fees or per-product fees to sell on your marketplace.
Pricing
- Core multivendor marketplace
- Frontend vendor dashboard
- Basic commission system
- WooCommerce integration
- Unlimited vendors and products
- 1 site license
- 4 premium modules
- Product bulk edit
- Vendor verification
- Email support
- 3 site licenses
- 23 premium modules
- Stripe Express payouts
- Vendor staff manager
- Vendor subscriptions
- 5 site licenses
- 42+ premium modules
- PayPal Marketplace
- Bookings and auctions
- Priority email support
- 20 site licenses
- All premium modules
- Priority support
- Advanced analytics
- Team and agency license
Best For
Launching a niche marketplace
Build an Etsy-style handmade goods or Amazon-style general marketplace on your own WordPress site without platform fees.
Digital product marketplace
Let creators sell downloadable products, courses, or templates while you take a configurable commission.
Local multi-store marketplace
Aggregate local shops or restaurants under one site with vendor-specific shipping and delivery zones.
B2B wholesale marketplace
Use tiered pricing, vendor subscriptions, and bulk ordering modules to run a B2B marketplace.
Agency white-label builds
Agencies use Enterprise licensing to launch marketplace sites for multiple clients under one plugin.
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