
Image and video management platform for developers
Cloudinary is a cloud-based media management platform that handles image and video upload, storage, optimization, transformation, and delivery via a global CDN. Developers use its URL-based API to dynamically transform assets on the fly and automatically optimize them for every device and browser.
Resize, crop, rotate, and apply effects to images and videos by adding parameters to the URL — no backend code needed.
Delivers the best format (WebP, AVIF) and quality per device and network conditions using q_auto and f_auto.
Assets are cached and served from a multi-CDN network for fast load times worldwide.
Organize, tag, search, and control access to media libraries with AI-generated tags and metadata.
Automatic content tagging, background removal, smart cropping, face detection, and object recognition.
Transcode videos to multiple formats and adaptive bitrate streaming (HLS, DASH) on upload.
Drop-in upload widgets and SDKs for React, Vue, Node.js, Python, Ruby, PHP, .NET, and mobile platforms.
Serve perfectly sized, format-optimized images for every device without maintaining separate asset pipelines.
Manage thousands of product images with automatic background removal, watermarking, and variant generation.
Accept user uploads with moderation, tagging, and automatic optimization for social platforms and marketplaces.
Transcode and deliver adaptive bitrate video without standing up your own encoding and streaming infrastructure.
AI-powered features like generative fill, background replacement, and object removal built into the transformation pipeline.
Act as the media layer for Jamstack sites and headless CMS setups needing performant image delivery.

AI development platform that builds production-ready full-stack apps with multi-agent collaboration