Helo Broadcast
AI-powered control plane for high-scale, multi-channel customer messaging
About Helo Broadcast
Helo Broadcast is the bulk-messaging and campaign-orchestration product from Helo.ai (formerly VivaConnect), an India-based enterprise CPaaS provider. It lets businesses build, optimize, and govern large-scale campaigns and customer journeys across SMS, WhatsApp, RCS, Email, and Voice from a single platform, with AI-driven content generation, channel selection, and send-time optimization. Built-in governance, compliance windows, and analytics make every send deliberate, compliant, and measurable.
Pros & Cons
Pros
- Single control plane spanning SMS, WhatsApp, RCS, Email, and Voice with intelligent failover
- AI-driven channel selection, send-time tuning, and content generation
- Strong governance and compliance tooling (DLT, quiet hours, frequency caps, region rules)
- Built for massive scale, with single-push delivery to very large recipient lists
- Backed by Helo.ai's 25 years of enterprise communication experience and Google RCS partnership
Cons
- No public or self-serve pricing - requires a sales demo to get started
- Enterprise-focused, likely oversized for small businesses or solo marketers
- Strongest fit for the Indian market (DLT regulations, regional channel rules)
- Some advertised features (integrations, Budget Planner, Developer-first Journey Builder) are still on the roadmap
Key Features
Multi-Channel Orchestration (MCO)
Orchestrate journeys with adaptive, goal-based routing per user and per send, including failover routing, parallel routing, and Max/Smart Reach and Engagement modes.
AI Studio
Generate on-brand, channel-ready content using in-house LLMs with template acceptance scoring, auto-transliteration, grammar correction, and tone alignment.
AI Optimizer
Learns from campaign performance to recommend the best content, channel, and send time continuously, with ROI-driven, self-improving suggestions.
Journey Builder
Design reusable, event-driven flows and drips on a visual drag-and-drop canvas, with triggers, retargeting, and CDP-connected journeys.
Watch Tower governance engine
Keep communications compliant with business and compliance windows, quiet hours, frequency caps, throttling, region rules, and DLT/WhatsApp/RCS policy checks.
A/B and multivariate testing
Test unlimited content and channel combinations, then auto-route to winners once statistical significance is reached.
Drip marketing
Always-on, segment-aware time-based and event-based sequences to nurture, activate, and win back customers without manual effort.
Reporting and attribution
Delivery-to-engagement-to-conversion dashboards, Clarity smartlinks and segments for closed-loop attribution, exports, and audit-ready logs.
Security, roles, and approvals
SSO/RBAC, maker-checker approvals, audit trails, and scoped API keys for enterprise governance.
Pricing
- Multi-channel delivery across SMS, WhatsApp, RCS, Email, and Voice
- AI Studio, AI Optimizer, and Multi-Channel Orchestration
- Journey Builder, drip marketing, and A/B testing
- Watch Tower governance and compliance engine
- SSO/RBAC, approvals, audit trails, and scoped API keys
- Reporting, attribution, and BI/CDP integrations
Best For
Financial services campaigns
Run compliant webinar promotions, investment updates, and timed campaigns that auto-stop at event start, with drip retargeting for non-registrants.
Retail and grocery promotions
Distribute rich promotional flyers across SMS, WhatsApp, and RCS with channel-optimized formats and failover for maximum reach.
Banking and utility alerts
Send paperless bills, due-date reminders, payment confirmations, and OTP/alert traffic with compliance windows and high deliverability.
Goal-based engagement at scale
Use Multi-Channel Orchestration to route messages by goal (reach or engagement), running performance-led campaigns across channels automatically.
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