WATI
WhatsApp Business API platform for sales, marketing, and support
About WATI
WATI is an end-to-end WhatsApp Business API solution that helps SMBs automate customer communication at scale. With a shared team inbox, no-code chatbot builder, broadcast messaging, and native integrations with CRMs and e-commerce platforms, WATI enables businesses to run marketing campaigns, handle support, and close sales — all through WhatsApp.
Pros & Cons
Pros
- Fast onboarding — WhatsApp Business API setup completes in days, not weeks
- Intuitive dashboard with minimal training required for teams
- Shared inbox lets multiple agents use one WhatsApp number simultaneously
- Strong Shopify and WooCommerce integrations for e-commerce businesses
- No-code chatbot builder makes automation accessible to non-technical users
- Rated 4.6/5 on G2 with strong SMB adoption across 78+ countries
Cons
- ~20% markup on Meta's per-message conversation charges adds up at scale
- Credit system and billing structure not clearly explained upfront
- No self-service cancellation — must email support with 2 days notice
- Advanced analytics and reporting are limited compared to enterprise alternatives
- Extra costs for add-ons like Shopify plugin ($4.99/mo) and Green Tick verification ($50/country)
Key Features
Shared Team Inbox
Multiple agents can manage conversations from a single WhatsApp number with chat assignment, tags, and internal notes
No-Code Chatbot Builder
Visual flow builder to create automated WhatsApp chatbots without any coding — handle FAQs, qualify leads, and route conversations
WhatsApp Broadcasts
Send targeted bulk messages and marketing campaigns to segmented contact lists with template message support
Native CRM Integrations
Connect with HubSpot, Zoho, Salesforce, Shopify, WooCommerce, and 100+ tools via Zapier and Pabbly
Campaign Analytics
Track message delivery, open rates, click-through rates, and customer engagement with detailed reporting dashboards
AI-Powered Chatbot
Train an AI chatbot on your knowledge base to handle customer queries automatically with context-aware responses
Quick Replies & Canned Responses
Pre-built response templates for common queries to speed up agent response times
Contact Management
Import, segment, and manage contacts with custom attributes, tags, and filters for targeted messaging
E-commerce Integration
Shopify and WooCommerce plugins for abandoned cart recovery, order updates, and product catalogs on WhatsApp
WhatsApp Green Tick Verification
Assistance with getting your business verified on WhatsApp for increased trust and credibility
Pricing
- 5 users included
- 1,000 chatbot sessions/month
- Basic chatbot builder
- WhatsApp broadcasts
- Shared team inbox
- Contact management
- Basic analytics
- 7-day free trial
- Everything in Growth
- Save ~25% with annual billing
- 5 users included
- Unlimited chatbot sessions
- Advanced chatbot builder
- Everything in Growth
- Native integrations (HubSpot, Zoho, etc.)
- Advanced analytics
- Keyword-based auto replies
- Everything in Pro
- Save ~25% with annual billing
- 5 users included
- Everything in Pro
- AI-powered chatbot (KnowBot)
- Dedicated account manager
- Priority support
- Advanced team management
- Everything in Business
- Save ~25% with annual billing
Best For
E-commerce Customer Engagement
Send abandoned cart reminders, order confirmations, shipping updates, and product recommendations via WhatsApp to drive repeat purchases
Lead Qualification & Nurturing
Use chatbot flows to automatically qualify inbound leads, collect contact info, and route hot prospects to sales agents
Customer Support Automation
Deploy FAQ chatbots to handle common support queries 24/7 while routing complex issues to live agents via the shared inbox
Marketing Campaign Broadcasts
Send targeted promotional messages, event invitations, and product launches to segmented WhatsApp contact lists
Appointment & Booking Reminders
Automate appointment confirmations, reminders, and rescheduling flows for service-based businesses
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