L
Listicler
Gusto

Gusto

Modern payroll, benefits, and HR platform built for small businesses

Founded
2012
Starting Price
$6
Category
Payroll
Company Size
1001-5000
Last updated March 22, 2026

About Gusto

Gusto is an all-in-one HR platform that simplifies payroll processing, benefits administration, and people management for small and growing businesses. It handles full-service payroll with automatic tax filing for W-2 employees and 1099 contractors, offers health insurance and 401(k) administration, and provides tools for hiring, onboarding, and time tracking. Gusto also features an AI assistant called Gus that can answer HR questions, pull data reports, and handle routine tasks like approving time-off requests. Designed primarily for US-based businesses, it serves over 400,000 companies ranging from solopreneurs to mid-size teams.

Pros & Cons

Pros

  • Intuitive, user-friendly interface that simplifies payroll and HR for non-experts
  • All-in-one platform combining payroll, benefits, and HR in a single system
  • Automatic tax filing and compliance across all 50 US states
  • Strong contractor payment support with 1099 filing included
  • Built-in benefits brokerage makes it easy to offer health insurance without a separate broker
  • AI assistant (Gus) helps answer HR questions and automate routine tasks
  • Solid employee self-service portal and mobile app
  • Extensive integration ecosystem with popular accounting and business tools

Cons

  • Per-employee pricing adds up quickly as teams grow, especially on Plus and Premium tiers
  • Limited performance management features compared to dedicated HR platforms
  • US-focused — international payroll requires Gusto Global at significantly higher cost ($599-699/employee/mo)
  • No free trial or free plan — requires commitment before testing
  • Customer support quality has drawn mixed reviews, with some users reporting slow response times
  • Advanced HR features like custom workflows and detailed analytics locked behind Premium tier
  • Time tracking and PTO management not included in the base Simple plan

Key Features

Full-Service Payroll

Automated payroll processing for W-2 employees and 1099 contractors with automatic tax calculations, filings, and payments across all 50 states

Benefits Administration

Health insurance, dental, vision, 401(k), HSA/FSA, commuter benefits, and workers' comp administration with broker integration

Employee Onboarding

Digital onboarding workflows including offer letters, e-signatures, document collection, and new hire checklists

Time & Attendance

Built-in time tracking with GPS, geofencing, PTO management, and automatic sync to payroll

HR Tools & Compliance

Employee handbook builder, compliance alerts, org charts, employee directory, and access to certified HR professionals

AI Assistant (Gus)

AI-powered assistant that answers HR questions, pulls data reports, approves time-off requests, and provides company-specific guidance

Employee Self-Service

Employee portal and mobile app for viewing pay stubs, managing benefits, requesting time off, and updating personal information

Reporting & Analytics

Payroll summaries, tax reports, benefits cost analysis, headcount trends, and custom report builder on higher tiers

Hiring & Applicant Tracking

Job posting, applicant tracking, offer letter management, and background checks integration

Integrations

Connects with popular accounting software (QuickBooks, Xero, FreshBooks), time tracking, expense management, and other business tools

Pricing

Contractor Only
$6/person/month
  • 1099 contractor payments
  • Contractor self-service
  • 1099-NEC filing
  • No base fee
Simple
$49/month
  • $6 per employee/month
  • Single-state payroll
  • Employee self-service
  • Health insurance administration
  • Basic hiring and onboarding
  • Gusto-brokered benefits
  • Standard support
Plus
$80/month
  • $12 per employee/month
  • Multi-state payroll
  • Next-day direct deposit
  • Time tracking & PTO management
  • Workforce costing & reports
  • Hiring and onboarding tools
  • Permissions and access roles
  • Project tracking
Premium
$180/month
  • $22 per employee/month
  • Everything in Plus
  • Dedicated customer success manager
  • Certified HR resource center
  • Compliance alerts
  • Payroll migration assistance
  • Priority support
  • Custom reporting
  • Performance reviews

Best For

Small Business Payroll

Solopreneurs and small businesses running payroll for the first time get an easy-to-use system that handles tax filings, direct deposits, and compliance automatically

Startup HR & Benefits

Growing startups that need to offer competitive benefits packages can use Gusto's built-in brokerage to set up health insurance, 401(k), and other perks without separate vendors

Mixed Workforce Management

Businesses paying both W-2 employees and 1099 contractors from a single platform with proper tax document generation for each

Multi-State Payroll

Companies with remote employees across multiple US states benefit from Gusto's automatic multi-state tax calculations and filings on the Plus plan

Employee Onboarding Automation

HR teams streamline new hire onboarding with digital offer letters, document collection, e-signatures, and automated task checklists

Similar Tools

Featured In

Ready to try Gusto?

Start using Gusto today and boost your productivity.

Visit Website