Follow Up Boss
The real estate operating system for lead follow-up and team accountability
Founded
2011
Starting Price
$58
Category
CRM Software
Last updated August 18, 2026
About Follow Up Boss
Follow Up Boss is a purpose-built real estate CRM used by agents, teams, and brokerages to capture leads from every source, route them instantly, and keep follow-up running on autopilot. It combines a native dialer, texting, email sync, Smart Lists, and Action Plan drip sequences with a Deals pipeline that separates buyer-side and seller-side transactions. Unlike general-purpose sales CRMs, Follow Up Boss ships with real estate's data model already assembled: lead sources like Zillow, Realtor.com, and IDX websites connect natively, deal stages map to listing appointments and buyer contracts, and reporting is built around agent accountability and speed to lead rather than B2B forecasting. The platform reports 250+ integrations and says 36 of the 50 highest-volume teams in the US run on it.
Pros & Cons
Pros
- Buyer and seller pipelines work out of the box — no custom object modelling required
- Native integrations with Zillow, Realtor.com and IDX providers mean leads land in seconds without Zapier glue
- Action Plans plus Smart Lists give solo agents a follow-up system that runs without daily maintenance
- Lead routing and agent accountability reporting are genuinely built for team leads and ISAs
- Very high adoption among high-volume US teams, so hiring agents who already know it is easy
Key Features
Buyer and Seller Deal Pipelines
Separate Deals pipelines for buyer-side and seller-side transactions, each with its own stages, filterable by pipeline, lead source, or assigned agent
Smart Lists
Dynamic saved lists that auto-update as leads change stage, source, or behaviour, so agents always have a prioritised call list
Action Plans
Automated follow-up sequences of calls, texts, and emails that fire when a lead enters a stage or matches trigger criteria
Instant Lead Routing
Configurable lead distribution rules that assign incoming leads to agents by source, area, or round-robin within seconds of arrival
Native Calling and Texting
Built-in dialer and SMS with call recording and reporting; included on Pro and Platform, a paid add-on on Grow
Lead Source Integrations
250+ native connections including Zillow, Realtor.com, IDX website providers, and MLS-linked sources
Team Inboxes and Collaboration
Shared inboxes, agent handoff, and coaching views so team leads and ISAs can work the same database without collisions
Pricing
Grow
$58/user/month (annual; $69 monthly)
- Connect any lead source and website
- Customizable lead distribution
- Smart Lists
- Automated follow-up with Action Plans
- Call, text and email from FUB
Best For
Solo Agents Managing Both Sides
Individual agents running a buyer pipeline and a listing pipeline at once who need automated follow-up without building the system themselves
Real Estate Teams with ISAs
Teams where inside sales agents qualify leads and hand off to buyer's agents or listing specialists, with routing and accountability reporting built in
High-Volume Lead Conversion
Agents buying leads from Zillow or Realtor.com who need sub-minute speed to lead and disciplined long-term nurture
Brokerage Rollouts
Brokerages standardising a single CRM across many agents with teams-within-teams structure and a dedicated success manager
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