
Cross-platform digital audience measurement and media analytics
Comscore Media Metrix is an enterprise audience measurement platform that delivers an unduplicated view of total audience behavior across desktops, smartphones, and tablets. It provides person-level reporting on unique visitors, reach, time spent, and cross-visitation, giving publishers, agencies, and advertisers an industry-standard currency for digital media planning and reporting.
Unduplicated audience metrics across desktop, mobile, and tablet devices in a single view.
Granular person-level data with demographic composition and engagement insights.
Industry-standard unique visitor, reach, frequency, and time-spent measurements.
Detailed demographic breakdowns including age, gender, income, and lifestyle segments.
See how audiences move between sites, apps, and competitive properties.
Build and analyze custom audience segments based on behaviors, interests, and digital lifestyles.
Reach/frequency planning, competitive benchmarking, and share-of-audience reports for campaign strategy.
Agencies use reach, frequency, and cross-visitation data to plan and optimize digital campaigns.
Publishers measure their audience size and composition to package inventory for advertisers.
Brands track their digital audience share against competitors within a category or market.
Public companies and analysts cite Comscore data as a third-party audience benchmark.
Start using Comscore Media Metrix today and boost your productivity.
Visit WebsiteAudience data across more than 70 countries for international media planning.
Historical trend reporting to track audience shifts and content performance over time.
Editorial and product teams identify audience trends and content opportunities across platforms.
Analytics-first social media management for data-driven brands