Clay
AI-powered data enrichment and outbound prospecting for GTM teams
About Clay
Clay is an AI-driven sales intelligence platform that centralizes data from 100+ providers into a spreadsheet-like interface for automated lead enrichment, prospecting, and personalized outreach. Used by over 300K go-to-market teams, it features waterfall enrichment, an AI research agent (Claygent), intent signal tracking, and deep CRM integrations to eliminate manual prospecting workflows.
Pros & Cons
Pros
- Aggregates data from 100+ providers via waterfall enrichment, maximizing coverage
- Claygent AI agent automates complex research tasks that would take hours manually
- Highly flexible spreadsheet interface supports custom workflows without code
- Strong integration ecosystem with CRMs, ad platforms, and custom APIs
- Free plan available with generous feature access for testing
- Real-time intent signals help teams engage prospects at the right moment
Cons
- Steep learning curve — not a plug-and-play solution for non-technical teams
- Credit-based pricing can make monthly costs hard to predict
- Limited outreach templates; still requires separate tools for full campaign execution
- Can become expensive at scale as data credit usage grows
- Complex setup for advanced workflows may require dedicated ops resources
Key Features
Waterfall Enrichment
Automatically pulls prospect and company data from 100+ providers in a prioritized sequence, maximizing coverage and accuracy.
Claygent AI Research Agent
AI assistant that scours the internet to find company intel, talking points, and draft personalized outreach messages.
Intent Signal Tracking
Monitors job changes, new hires, promotions, funding events, and company updates to surface timely engagement opportunities.
CRM Auto-Sync & Enrichment
Automatically syncs enriched data to your CRM and keeps records up to date without manual entry.
Spreadsheet-Like Interface
Familiar table-based UI with unlimited columns for building custom enrichment and scoring workflows without code.
Clay Sequencer
Built-in email sequencing tool to send outreach directly from Clay without needing a separate sending platform.
Webhook & HTTP API Integrations
Connect Clay to any tool in your stack via webhooks and custom API calls for flexible workflow automation.
Audience Pushes to Ad Platforms
Push enriched prospect lists directly to advertising platforms for targeted account-based marketing campaigns.
Pricing
- 100 Data Credits/mo
- 500 Actions/mo
- Unlimited seats & tables
- Waterfall enrichment
- Claygent AI agent
- Clay Sequencer for email
- Up to 200 rows per table
- 2,500 Data Credits/mo
- 15,000 Actions/mo
- Phone enrichment
- Signal tracking
- Everything in Free
- 6,000 Data Credits/mo
- 40,000 Actions/mo
- CRM auto-sync & enrichment
- HTTP API integrations
- Webhook automation
- Web intent signals
- Audience pushes to ads platforms
- Priority support
- 100,000+ Data Credits/mo
- 200,000+ Actions/mo
- Unlimited audiences & bulk enrichment
- Clay API access
- Data warehouse syncs
- SSO & RBAC
- Dedicated Growth Strategist
Best For
Outbound Sales Prospecting
Build targeted prospect lists enriched with verified emails, phone numbers, and company data from multiple sources in minutes.
Account-Based Marketing
Identify and enrich target accounts, track intent signals, and push audiences to ad platforms for coordinated ABM campaigns.
CRM Data Hygiene
Automatically enrich and update stale CRM records with fresh contact and company data to keep your database accurate.
Personalized Email Outreach
Use Claygent to research prospects and generate personalized messaging at scale, improving reply rates over generic templates.
Revenue Operations Automation
Build custom lead scoring, routing, and enrichment workflows in a no-code spreadsheet interface to streamline RevOps processes.
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